Abstract
This paper aims to clarify the development process of kagu-cho (furniture) television design in Japan. The literature research on Saga， one of the first Japanese kagu-cho television， resulted in following five findings.
1) The word "kagu-cho" was firstly used in commercial advertisements. This expression influenced on the birth of kagu-cho TV design.
2) In early time， "kagu-cho" didn't particularly mean "Japanese style".
3) Saga became a symbol of kagu-cho TV with its Japanese product name and mass advertisements.
4) The first Saga exhibits four main design features: projecting top board， speaker grille， legs harmonized with the television body， and natural-wood texture.
5) Later， Saga was developed into a series. The series models show various designs that differ from the first Saga.
1) The word "kagu-cho" was firstly used in commercial advertisements. This expression influenced on the birth of kagu-cho TV design.
2) In early time， "kagu-cho" didn't particularly mean "Japanese style".
3) Saga became a symbol of kagu-cho TV with its Japanese product name and mass advertisements.
4) The first Saga exhibits four main design features: projecting top board， speaker grille， legs harmonized with the television body， and natural-wood texture.
5) Later， Saga was developed into a series. The series models show various designs that differ from the first Saga.
| Translated title of the contribution | Birth and series development of Saga in the market settlement of television set: A study on design of Kagu-cho TV (1) |
|---|---|
| Original language | Japanese |
| Number of pages | 10 |
| Journal | Japanese Society for Science of Design |
| Volume | 56 |
| Issue number | 2 |
| Publication status | Published - 2009 Jul |
Keywords
- Television set
- Kagucho-TV
- Saga