A model of Kawaii feelings for cosmetic bottles

Tipporn Laohakangvalvit; Tiranee Achalakul; Michiko Ohkura

doi:10.1109/ICBIR.2018.8391182

A model of Kawaii feelings for cosmetic bottles

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2 Citations (Scopus)

Abstract

Affective values are important factors in manufacturing in Japan. Kawaii, an affirmative adjective that denotes such positive meanings as cute or lovable, becomes even more critical as an affective value and plays leading role in the worldwide success of many products, such as Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor in future product design. In our previous research, we proposed models of kawaii feelings for spoon designs. We extracted the attributes of such designs and constructed models using the Support Vector Machine (SVM) algorithm. In this research, we used the Deep Convolutional Neural Network (CNN) algorithm because it can perform classification using images as input and studied the kawaiiness of cosmetic bottles. Our objectives were to propose a model of kawaii feelings for cosmetic bottles and a method with which to construct it. We applied the model to evaluate the attributes of cosmetic bottles and clarified effective attributes to increase the kawaiiness.

Original language	English
Title of host publication	Proceedings of 2018 5th International Conference on Business and Industrial Research
Subtitle of host publication	Smart Technology for Next Generation of Information, Engineering, Business and Social Science, ICBIR 2018
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	143-148
Number of pages	6
ISBN (Electronic)	9781538652541
DOIs	https://doi.org/10.1109/ICBIR.2018.8391182
Publication status	Published - 2018 Jun 20
Event	5th International Conference on Business and Industrial Research, ICBIR 2018 - Bangkok, Thailand Duration: 2018 May 17 → 2018 May 18

Other

Other	5th International Conference on Business and Industrial Research, ICBIR 2018
Country	Thailand
City	Bangkok
Period	18/5/17 → 18/5/18

Keywords

Affective value
Cosmetic bottles
Deep Convolutional Neural Network (CNN)
Kawaii

ASJC Scopus subject areas

Business, Management and Accounting (miscellaneous)
Artificial Intelligence
Computer Science Applications
Industrial and Manufacturing Engineering
Social Sciences (miscellaneous)
Signal Processing
Information Systems and Management
Management Science and Operations Research

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Cite this

Laohakangvalvit, T., Achalakul, T., & Ohkura, M. (2018). A model of Kawaii feelings for cosmetic bottles. In Proceedings of 2018 5th International Conference on Business and Industrial Research: Smart Technology for Next Generation of Information, Engineering, Business and Social Science, ICBIR 2018 (pp. 143-148). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICBIR.2018.8391182

A model of Kawaii feelings for cosmetic bottles. / Laohakangvalvit, Tipporn; Achalakul, Tiranee; Ohkura, Michiko.

Proceedings of 2018 5th International Conference on Business and Industrial Research: Smart Technology for Next Generation of Information, Engineering, Business and Social Science, ICBIR 2018. Institute of Electrical and Electronics Engineers Inc., 2018. p. 143-148.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Laohakangvalvit, T, Achalakul, T & Ohkura, M 2018, A model of Kawaii feelings for cosmetic bottles. in Proceedings of 2018 5th International Conference on Business and Industrial Research: Smart Technology for Next Generation of Information, Engineering, Business and Social Science, ICBIR 2018. Institute of Electrical and Electronics Engineers Inc., pp. 143-148, 5th International Conference on Business and Industrial Research, ICBIR 2018, Bangkok, Thailand, 18/5/17. https://doi.org/10.1109/ICBIR.2018.8391182

Laohakangvalvit T, Achalakul T, Ohkura M. A model of Kawaii feelings for cosmetic bottles. In Proceedings of 2018 5th International Conference on Business and Industrial Research: Smart Technology for Next Generation of Information, Engineering, Business and Social Science, ICBIR 2018. Institute of Electrical and Electronics Engineers Inc. 2018. p. 143-148 https://doi.org/10.1109/ICBIR.2018.8391182

Laohakangvalvit, Tipporn ; Achalakul, Tiranee ; Ohkura, Michiko. / A model of Kawaii feelings for cosmetic bottles. Proceedings of 2018 5th International Conference on Business and Industrial Research: Smart Technology for Next Generation of Information, Engineering, Business and Social Science, ICBIR 2018. Institute of Electrical and Electronics Engineers Inc., 2018. pp. 143-148

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