A Pin is worth a thousand words: Characterization of publications in Pinterest

Cesar Bernardini, Thomas Silverston, Olivier Festor

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Citations (Scopus)

Abstract

Online Social Networking (OSN) has become one of the main applications on the Internet. Pinterest is an emerging social network that is gaining a lot of popularity and mostly focuses on images. In this work, we crawled during several months the Pinterest website and collected all the relevant information to characterize this social network (e.g., users' profiles, publications and activities). More precisely, we investigate the interaction of users in Pinterest such as the type of activities, the published images and the lexical analysis of their descriptions.We study as well the importance of this OSN to leverage traffic into external websites. Throughout this paper, we emphasize on the specific characteristics of Pinterest with regards to other well-adopted OSN (Facebook and Twitter). In particular, Pinterest is a retransmission network, in which 84% of the publications comes directly from other users. This fact and the Pinterest architecture have a direct impact on website ranking in search engines. Finally, as Facebok or Twitter target social relationships or breaking news, Pinterest has a different nature and is mostly devoted to leisure and entertainment.

Original languageEnglish
Title of host publicationIWCMC 2014 - 10th International Wireless Communications and Mobile Computing Conference
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages322-327
Number of pages6
ISBN (Electronic)9781479909599
DOIs
Publication statusPublished - 2014 Sep 22
Externally publishedYes
Event10th International Wireless Communications and Mobile Computing Conference, IWCMC 2014 - Nicosia, Cyprus
Duration: 2014 Aug 42014 Aug 8

Publication series

NameIWCMC 2014 - 10th International Wireless Communications and Mobile Computing Conference

Other

Other10th International Wireless Communications and Mobile Computing Conference, IWCMC 2014
CountryCyprus
CityNicosia
Period14/8/414/8/8

ASJC Scopus subject areas

  • Computer Science Applications
  • Electrical and Electronic Engineering
  • Computer Networks and Communications

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