A proposal of model of Kawaii feelings for spoon designs

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Affective values are important factors in manufacturing. Kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes even more important as an affective value. It plays an important role in the success of many products, such as Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor for future product design. In our previous study, we performed a comparison of 39 spoon designs based on kawaiiness for Japanese and Thai. As a result, we clarify the similarities and differences of kawaii preferences between Thai and Japanese. From this result, we suggested the design ideas of kawaii spoons to spoon manufacturers. However, the results might not be applicable to evaluate kawaii spoon designs in general. In this study, we proposed models of kawaii feelings for spoon designs which can be used to evaluate the kawaiiness of spoon designs in general. We also clarified useful attributes for kawaii spoon designs. The results suggested the list of attributes to be considered in the design of kawaii spoons.

LanguageEnglish
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
PublisherSpringer Verlag
Pages687-699
Number of pages13
Volume10271
DOIs
StatePublished - 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10271
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Fingerprint

Product design

Keywords

  • Affective value
  • Kansei engineering
  • Kawaii
  • Spoon designs

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

Cite this

Laohakangvalvit, T., Achalakul, T., & Ohkura, M. (2017). A proposal of model of Kawaii feelings for spoon designs. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 10271, pp. 687-699). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10271). Springer Verlag. DOI: 10.1007/978-3-319-58071-5_52

A proposal of model of Kawaii feelings for spoon designs. / Laohakangvalvit, Tipporn; Achalakul, Tiranee; Ohkura, Michiko.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 10271 Springer Verlag, 2017. p. 687-699 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10271).

Research output: Chapter in Book/Report/Conference proceedingChapter

Laohakangvalvit, T, Achalakul, T & Ohkura, M 2017, A proposal of model of Kawaii feelings for spoon designs. in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). vol. 10271, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 10271, Springer Verlag, pp. 687-699. DOI: 10.1007/978-3-319-58071-5_52
Laohakangvalvit T, Achalakul T, Ohkura M. A proposal of model of Kawaii feelings for spoon designs. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 10271. Springer Verlag. 2017. p. 687-699. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). Available from, DOI: 10.1007/978-3-319-58071-5_52
Laohakangvalvit, Tipporn ; Achalakul, Tiranee ; Ohkura, Michiko. / A proposal of model of Kawaii feelings for spoon designs. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 10271 Springer Verlag, 2017. pp. 687-699 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).
@inbook{9f209ec6449f4ad5b91e79fc480b77e2,
title = "A proposal of model of Kawaii feelings for spoon designs",
abstract = "Affective values are important factors in manufacturing. Kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes even more important as an affective value. It plays an important role in the success of many products, such as Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor for future product design. In our previous study, we performed a comparison of 39 spoon designs based on kawaiiness for Japanese and Thai. As a result, we clarify the similarities and differences of kawaii preferences between Thai and Japanese. From this result, we suggested the design ideas of kawaii spoons to spoon manufacturers. However, the results might not be applicable to evaluate kawaii spoon designs in general. In this study, we proposed models of kawaii feelings for spoon designs which can be used to evaluate the kawaiiness of spoon designs in general. We also clarified useful attributes for kawaii spoon designs. The results suggested the list of attributes to be considered in the design of kawaii spoons.",
keywords = "Affective value, Kansei engineering, Kawaii, Spoon designs",
author = "Tipporn Laohakangvalvit and Tiranee Achalakul and Michiko Ohkura",
year = "2017",
doi = "10.1007/978-3-319-58071-5_52",
language = "English",
volume = "10271",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "687--699",
booktitle = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

}

TY - CHAP

T1 - A proposal of model of Kawaii feelings for spoon designs

AU - Laohakangvalvit,Tipporn

AU - Achalakul,Tiranee

AU - Ohkura,Michiko

PY - 2017

Y1 - 2017

N2 - Affective values are important factors in manufacturing. Kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes even more important as an affective value. It plays an important role in the success of many products, such as Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor for future product design. In our previous study, we performed a comparison of 39 spoon designs based on kawaiiness for Japanese and Thai. As a result, we clarify the similarities and differences of kawaii preferences between Thai and Japanese. From this result, we suggested the design ideas of kawaii spoons to spoon manufacturers. However, the results might not be applicable to evaluate kawaii spoon designs in general. In this study, we proposed models of kawaii feelings for spoon designs which can be used to evaluate the kawaiiness of spoon designs in general. We also clarified useful attributes for kawaii spoon designs. The results suggested the list of attributes to be considered in the design of kawaii spoons.

AB - Affective values are important factors in manufacturing. Kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes even more important as an affective value. It plays an important role in the success of many products, such as Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor for future product design. In our previous study, we performed a comparison of 39 spoon designs based on kawaiiness for Japanese and Thai. As a result, we clarify the similarities and differences of kawaii preferences between Thai and Japanese. From this result, we suggested the design ideas of kawaii spoons to spoon manufacturers. However, the results might not be applicable to evaluate kawaii spoon designs in general. In this study, we proposed models of kawaii feelings for spoon designs which can be used to evaluate the kawaiiness of spoon designs in general. We also clarified useful attributes for kawaii spoon designs. The results suggested the list of attributes to be considered in the design of kawaii spoons.

KW - Affective value

KW - Kansei engineering

KW - Kawaii

KW - Spoon designs

UR - http://www.scopus.com/inward/record.url?scp=85021647351&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85021647351&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-58071-5_52

DO - 10.1007/978-3-319-58071-5_52

M3 - Chapter

VL - 10271

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 687

EP - 699

BT - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

PB - Springer Verlag

ER -