Autonomous decentralized enterprise model - A new wave in Web 2.0 type E-commerce in Japan

Feng Liu, Makoto Hirano, Hitossi Niwano

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    2 Citations (Scopus)

    Abstract

    Internet technology has brought many changes in the society. In the Web 2.0 era, the role of common customers in business has changed largely. Consumers have become more influential on sales or new item development by enterprises through Internet (weblogs 'blogs', forums, personal web pages, wikis, podcasts, social bookmarks, RSS feeds and other forms of many-to-many publishing). In some extent, Web 2.0 facilitates the construction of the autonomous decentralized network "outside" enterprises. This network is constituted by each autonomous customers and supplier. In this paper, we describe a new wave of organization model "inside" enterprises. Yumenomachi Souzou Iinkai is one successful enterprise on Internet portal business in Japan. The company's main manner of management is to respect the autonomy of the employees. Most of the current staffs have intention to be independent and initiate their own Internet business company in the future. The CEO, Ms. Nakamura, also has been encouraging their ambitions to grow the company as a virtual cluster of new Internet businesses owned by the current employees. The case indicates a new enterprise model based on an autonomous decentralized organization.

    Original languageEnglish
    Title of host publicationIEMC-Europe 2008 - 2008 IEEE International Engineering Management Conference, Europe
    Subtitle of host publicationManaging Engineering, Technology and Innovation for Growth
    DOIs
    Publication statusPublished - 2008
    EventIEMC-Europe 2008 - 2008 IEEE International Engineering Management Conference, Europe: Managing Engineering, Technology and Innovation for Growth - Estori, Portugal
    Duration: 2008 Jun 282008 Jun 30

    Publication series

    NameIEMC-Europe 2008 - 2008 IEEE International Engineering Management Conference, Europe: Managing Engineering, Technology and Innovation for Growth

    Conference

    ConferenceIEMC-Europe 2008 - 2008 IEEE International Engineering Management Conference, Europe: Managing Engineering, Technology and Innovation for Growth
    CountryPortugal
    CityEstori
    Period08/6/2808/6/30

    Keywords

    • Autonomous decentralized model
    • Collaboration
    • E-commerce
    • Web 2.0

    ASJC Scopus subject areas

    • Information Systems and Management
    • Electrical and Electronic Engineering

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  • Cite this

    Liu, F., Hirano, M., & Niwano, H. (2008). Autonomous decentralized enterprise model - A new wave in Web 2.0 type E-commerce in Japan. In IEMC-Europe 2008 - 2008 IEEE International Engineering Management Conference, Europe: Managing Engineering, Technology and Innovation for Growth [4618025] (IEMC-Europe 2008 - 2008 IEEE International Engineering Management Conference, Europe: Managing Engineering, Technology and Innovation for Growth). https://doi.org/10.1109/IEMCE.2008.4618025