テレビ受像機の普及期における「嵯峨」の誕生とシリーズ展開: 家具調テレビに関する研究(1)

Translated title of the contribution: Birth and series development of Saga in the market settlement of television set: A study on design of Kagu-cho TV (1)

Kazutoshi Masunari, Shinichi Ishimura

Research output: Contribution to journalArticle

Abstract

This paper aims to clarify the development process of kagu-cho (furniture) television design in Japan. The literature research on Saga, one of the first Japanese kagu-cho television, resulted in following five findings.
1) The word "kagu-cho" was firstly used in commercial advertisements. This expression influenced on the birth of kagu-cho TV design.
2) In early time, "kagu-cho" didn't particularly mean "Japanese style".
3) Saga became a symbol of kagu-cho TV with its Japanese product name and mass advertisements.
4) The first Saga exhibits four main design features: projecting top board, speaker grille, legs harmonized with the television body, and natural-wood texture.
5) Later, Saga was developed into a series. The series models show various designs that differ from the first Saga.
Original languageJapanese
Number of pages10
JournalJapanese Society for Science of Design
Volume56
Issue number2
Publication statusPublished - 2009 Jul

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Television receivers
Television
Wood

Keywords

  • Television set
  • Kagucho-TV
  • Saga

Cite this

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abstract = "This paper aims to clarify the development process of kagu-cho (furniture) television design in Japan. The literature research on Saga, one of the first Japanese kagu-cho television, resulted in following five findings.1) The word {"}kagu-cho{"} was firstly used in commercial advertisements. This expression influenced on the birth of kagu-cho TV design.2) In early time, {"}kagu-cho{"} didn't particularly mean {"}Japanese style{"}.3) Saga became a symbol of kagu-cho TV with its Japanese product name and mass advertisements.4) The first Saga exhibits four main design features: projecting top board, speaker grille, legs harmonized with the television body, and natural-wood texture.5) Later, Saga was developed into a series. The series models show various designs that differ from the first Saga.",
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AU - Ishimura, Shinichi

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AB - This paper aims to clarify the development process of kagu-cho (furniture) television design in Japan. The literature research on Saga, one of the first Japanese kagu-cho television, resulted in following five findings.1) The word "kagu-cho" was firstly used in commercial advertisements. This expression influenced on the birth of kagu-cho TV design.2) In early time, "kagu-cho" didn't particularly mean "Japanese style".3) Saga became a symbol of kagu-cho TV with its Japanese product name and mass advertisements.4) The first Saga exhibits four main design features: projecting top board, speaker grille, legs harmonized with the television body, and natural-wood texture.5) Later, Saga was developed into a series. The series models show various designs that differ from the first Saga.

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