Comparison of evaluation of kawaii ribbons between genders and generation of Japanese

Michiko Ohkura, Tsuyoshi Komatsu, Somchanok Tivatansakul, Saromporn Charoenpit, Sittapong Settapat

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

'Kawaii' is a Japanese word that represents an emotional value; it has positive meanings, such as cute, lovable, and small. In the 21st century, the emotional values of industrial products become very important. However, since not many studies have focused on the kawaii attributes, we focus on a systematic analysis of kawaii products themselves, that is kawaii feelings caused by the attributes such as shapes, colors, and materials. We have already performed some experiments for abstract objects in virtual environment and obtained some interesting tendencies on kawaii attributes such as kawaii shapes and kawaii colors. This article introduces our trial that dealt with combinations of attributes, including colors and patterns, and applied them to an actual product, a ribbon, using a web questionnaire system. From analysis of the questionnaire results, we compared the selection tendencies of kawaii ribbons by genders and generation of Japanese.

Original languageEnglish
Title of host publication2012 IEEE/SICE International Symposium on System Integration, SII 2012
Pages824-828
Number of pages5
DOIs
Publication statusPublished - 2012 Dec 1
Event2012 IEEE/SICE International Symposium on System Integration, SII 2012 - Fukuoka, Japan
Duration: 2012 Dec 162012 Dec 18

Publication series

Name2012 IEEE/SICE International Symposium on System Integration, SII 2012

Other

Other2012 IEEE/SICE International Symposium on System Integration, SII 2012
CountryJapan
CityFukuoka
Period12/12/1612/12/18

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ASJC Scopus subject areas

  • Information Systems

Cite this

Ohkura, M., Komatsu, T., Tivatansakul, S., Charoenpit, S., & Settapat, S. (2012). Comparison of evaluation of kawaii ribbons between genders and generation of Japanese. In 2012 IEEE/SICE International Symposium on System Integration, SII 2012 (pp. 824-828). [6426951] (2012 IEEE/SICE International Symposium on System Integration, SII 2012). https://doi.org/10.1109/SII.2012.6426951