Abstract
'Kawaii' is a Japanese word that represents an emotional value; it has positive meanings, such as cute, lovable, and small. In the 21st century, the emotional values of industrial products become very important. However, since not many studies have focused on the kawaii attributes, we focus on a systematic analysis of kawaii products themselves, that is kawaii feelings caused by the attributes such as shapes, colors, and materials. We have already performed some experiments for abstract objects in virtual environment and obtained some interesting tendencies on kawaii attributes such as kawaii shapes and kawaii colors. This article introduces our trial that dealt with combinations of attributes, including colors and patterns, and applied them to an actual product, a ribbon, using a web questionnaire system. From analysis of the questionnaire results, we compared the selection tendencies of kawaii ribbons by genders and generation of Japanese.
| Original language | English |
|---|---|
| Title of host publication | 2012 IEEE/SICE International Symposium on System Integration, SII 2012 |
| Pages | 824-828 |
| Number of pages | 5 |
| DOIs | |
| Publication status | Published - 2012 |
| Event | 2012 IEEE/SICE International Symposium on System Integration, SII 2012 - Fukuoka Duration: 2012 Dec 16 → 2012 Dec 18 |
Other
| Other | 2012 IEEE/SICE International Symposium on System Integration, SII 2012 |
|---|---|
| City | Fukuoka |
| Period | 12/12/16 → 12/12/18 |
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ASJC Scopus subject areas
- Information Systems
Cite this
Comparison of evaluation of kawaii ribbons between genders and generation of Japanese. / Ohkura, Michiko; Komatsu, Tsuyoshi; Tivatansakul, Somchanok; Charoenpit, Saromporn; Settapat, Sittapong.
2012 IEEE/SICE International Symposium on System Integration, SII 2012. 2012. p. 824-828 6426951.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Comparison of evaluation of kawaii ribbons between genders and generation of Japanese
AU - Ohkura, Michiko
AU - Komatsu, Tsuyoshi
AU - Tivatansakul, Somchanok
AU - Charoenpit, Saromporn
AU - Settapat, Sittapong
PY - 2012
Y1 - 2012
N2 - 'Kawaii' is a Japanese word that represents an emotional value; it has positive meanings, such as cute, lovable, and small. In the 21st century, the emotional values of industrial products become very important. However, since not many studies have focused on the kawaii attributes, we focus on a systematic analysis of kawaii products themselves, that is kawaii feelings caused by the attributes such as shapes, colors, and materials. We have already performed some experiments for abstract objects in virtual environment and obtained some interesting tendencies on kawaii attributes such as kawaii shapes and kawaii colors. This article introduces our trial that dealt with combinations of attributes, including colors and patterns, and applied them to an actual product, a ribbon, using a web questionnaire system. From analysis of the questionnaire results, we compared the selection tendencies of kawaii ribbons by genders and generation of Japanese.
AB - 'Kawaii' is a Japanese word that represents an emotional value; it has positive meanings, such as cute, lovable, and small. In the 21st century, the emotional values of industrial products become very important. However, since not many studies have focused on the kawaii attributes, we focus on a systematic analysis of kawaii products themselves, that is kawaii feelings caused by the attributes such as shapes, colors, and materials. We have already performed some experiments for abstract objects in virtual environment and obtained some interesting tendencies on kawaii attributes such as kawaii shapes and kawaii colors. This article introduces our trial that dealt with combinations of attributes, including colors and patterns, and applied them to an actual product, a ribbon, using a web questionnaire system. From analysis of the questionnaire results, we compared the selection tendencies of kawaii ribbons by genders and generation of Japanese.
UR - http://www.scopus.com/inward/record.url?scp=84874286333&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84874286333&partnerID=8YFLogxK
U2 - 10.1109/SII.2012.6426951
DO - 10.1109/SII.2012.6426951
M3 - Conference contribution
AN - SCOPUS:84874286333
SN - 9781467314961
SP - 824
EP - 828
BT - 2012 IEEE/SICE International Symposium on System Integration, SII 2012
ER -