Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Affective values are important factors for manufacturing. Kawaii, a Japanese affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and plays leading role in the worldwide success of many products, such as Hello Kitty and Pokemon. Therefore, we believe that kawaii will be a key factor in future product design. In this research, we proposed a new method to evaluate attributes for kawaii product targeting at cosmetic bottles and clarify cap ornamentation as effective attribute for kawaii cosmetic bottles for Japanese and Thai participants. Our new method can be applied to quantitatively evaluate and clarify effective attributes for other kawaii products and other kansei values.

Original languageEnglish
Title of host publication2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781728138886
DOIs
Publication statusPublished - 2019 Sep
Event8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019 - Cambridge, United Kingdom
Duration: 2019 Sep 32019 Sep 6

Publication series

Name2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019

Conference

Conference8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019
CountryUnited Kingdom
CityCambridge
Period19/9/319/9/6

Keywords

  • Cosmetic bottle
  • Deep learning
  • Japanese
  • Kansei value
  • Kawaii
  • Thai

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Human-Computer Interaction
  • Behavioral Neuroscience
  • Social Psychology

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  • Cite this

    Laohakangvalvit, T., Achalakul, T., & Ohkura, M. (2019). Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People. In 2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019 [8925477] (2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ACII.2019.8925477