Design capabilities development in a Malaysian automotive vendor company

Ana Sakura Zainal Abidin, Rasli Muslimen, Shahrol Mohamaddan, Rosnah Mohd Yusuff, Noorul Amni Qistina Mohd Daud

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Global competition has made manufacturing enhancement saturated. Manufacturers have to find new ways of increasing their competitiveness. A company's capability to conduct design determines the success of innovative products as a main determinant of profit attainment, especially in the technological industry. Design capability (DC) is defined as the availability of technical manpower skills and facilities to conduct design, namely, R&D, testing equipment and prototyping facilities, and the presence of technology to support current and future manufacturing innovations. DC is a company unique resource and can be deployed as a strategy to response in any circumstances and enable a company to anticipate future market demands and to manage global challenges. However, not many Malaysian automotive vendors have full in-house DC. Prior studies also found that Malaysian vendors have limited capabilities in finance, technology and facilities which have impeded the DC development. There is a number of critical success factors (CSFs) involved in developing successful DC. Currently, studies on vendors DC, particularly in Malaysia are very limited, making the development process more complicated. A study was conducted in an automotive vendor company that has successfully developed an in-house DC and was able to improve its business performance. Productivity, reputation and the company's competitive advantage were increased. Thus, the DC development of the company was studied and a framework was proposed. This study is to enable other vendor companies to emulate and understand the DC requirements and serve as a guide for other companies intending to develop their DC.

Original languageEnglish
Title of host publicationIEOM 2015 - 5th International Conference on Industrial Engineering and Operations Management, Proceeding
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781479960651
DOIs
Publication statusPublished - 2015 Apr 23
Externally publishedYes
Event5th International Conference on Industrial Engineering and Operations Management, IEOM 2015 - Dubai, United Arab Emirates
Duration: 2015 Mar 32015 Mar 5

Publication series

NameIEOM 2015 - 5th International Conference on Industrial Engineering and Operations Management, Proceeding

Conference

Conference5th International Conference on Industrial Engineering and Operations Management, IEOM 2015
CountryUnited Arab Emirates
CityDubai
Period15/3/315/3/5

Keywords

  • automotive vendor
  • CSFs
  • Design Capability (DC)
  • Malaysia

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering
  • Management Science and Operations Research

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  • Cite this

    Abidin, A. S. Z., Muslimen, R., Mohamaddan, S., Yusuff, R. M., & Daud, N. A. Q. M. (2015). Design capabilities development in a Malaysian automotive vendor company. In IEOM 2015 - 5th International Conference on Industrial Engineering and Operations Management, Proceeding [7093827] (IEOM 2015 - 5th International Conference on Industrial Engineering and Operations Management, Proceeding). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IEOM.2015.7093827