Design-of-use and design-in-use by customers in differentiating value creation

T. Hara, S. Shimada, Tsuyoshi Arai

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Customer use processes should be more focused in both products and services for better customer satisfaction. The paper proposes a model of value creation by encouraging two types of customer activities pertaining use processes: design-of-use (configuration design before use) and design-in-use (adaptive design during use). By retrieving and utilizing data on usage generated by customers, different classes of value creation (i.e.; providing value, adaptive value, and co-creative value) may work together. The proposed model is exemplified by a study on tourism involving a travel agency, independent travelers, and a community of travelers.

Original languageEnglish
Pages (from-to)103-106
Number of pages4
JournalCIRP Annals - Manufacturing Technology
Volume62
Issue number1
DOIs
Publication statusPublished - 2013

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Customer satisfaction
Process design

Keywords

  • Design Customization Value creation

ASJC Scopus subject areas

  • Mechanical Engineering
  • Industrial and Manufacturing Engineering

Cite this

Design-of-use and design-in-use by customers in differentiating value creation. / Hara, T.; Shimada, S.; Arai, Tsuyoshi.

In: CIRP Annals - Manufacturing Technology, Vol. 62, No. 1, 2013, p. 103-106.

Research output: Contribution to journalArticle

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