Abstract
Kawaii is a Japanese word that represents one critical kansei value in Japan. Generally, it is translated into English as cute, lovely, or adorable. However, it has a deeper meaning since it also represents an element of Japanese culture and not just a word with a single meaning. Kawaii expression have become familiar to many people around the world, including the young generations of Saudi Arabians. This research observes levels of kawaii and examines the differences and similarities of kawaii levels among genders and generations of Japanese and Saudi Arabians. Also, we divided our targets of evaluation into Japanese, Saudi Arabians in Japan, and Saudi Arabians in Saudi, to examine the impact a new culture might have on the selection of Saudi Arabians in Japan. Using the analysis results of the collected data, we compared the selection tendencies of levels of kawaii ribbons between Japanese and Saudi Arabians.
| Original language | English |
|---|---|
| Title of host publication | Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016 |
| Publisher | Springer Verlag |
| Pages | 171-183 |
| Number of pages | 13 |
| Volume | 483 |
| ISBN (Print) | 9783319416601 |
| DOIs | |
| Publication status | Published - 2017 |
| Event | International Conference on Affective and Pleasurable Design, 2016 - Walt Disney World, United States Duration: 2016 Jul 27 → 2016 Jul 31 |
Publication series
| Name | Advances in Intelligent Systems and Computing |
|---|---|
| Volume | 483 |
| ISSN (Print) | 21945357 |
Other
| Other | International Conference on Affective and Pleasurable Design, 2016 |
|---|---|
| Country | United States |
| City | Walt Disney World |
| Period | 16/7/27 → 16/7/31 |
Keywords
- Color
- Japanese
- Kawaii ribbons
- Pattern
- Saudi Arabians in Japan
- Saudi Arabians in Saudi
ASJC Scopus subject areas
- Control and Systems Engineering
- Computer Science(all)
Cite this
Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. / Barnawi, Enayyah; Ohkura, Michiko.
Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016. Vol. 483 Springer Verlag, 2017. p. 171-183 (Advances in Intelligent Systems and Computing; Vol. 483).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians
AU - Barnawi, Enayyah
AU - Ohkura, Michiko
PY - 2017
Y1 - 2017
N2 - Kawaii is a Japanese word that represents one critical kansei value in Japan. Generally, it is translated into English as cute, lovely, or adorable. However, it has a deeper meaning since it also represents an element of Japanese culture and not just a word with a single meaning. Kawaii expression have become familiar to many people around the world, including the young generations of Saudi Arabians. This research observes levels of kawaii and examines the differences and similarities of kawaii levels among genders and generations of Japanese and Saudi Arabians. Also, we divided our targets of evaluation into Japanese, Saudi Arabians in Japan, and Saudi Arabians in Saudi, to examine the impact a new culture might have on the selection of Saudi Arabians in Japan. Using the analysis results of the collected data, we compared the selection tendencies of levels of kawaii ribbons between Japanese and Saudi Arabians.
AB - Kawaii is a Japanese word that represents one critical kansei value in Japan. Generally, it is translated into English as cute, lovely, or adorable. However, it has a deeper meaning since it also represents an element of Japanese culture and not just a word with a single meaning. Kawaii expression have become familiar to many people around the world, including the young generations of Saudi Arabians. This research observes levels of kawaii and examines the differences and similarities of kawaii levels among genders and generations of Japanese and Saudi Arabians. Also, we divided our targets of evaluation into Japanese, Saudi Arabians in Japan, and Saudi Arabians in Saudi, to examine the impact a new culture might have on the selection of Saudi Arabians in Japan. Using the analysis results of the collected data, we compared the selection tendencies of levels of kawaii ribbons between Japanese and Saudi Arabians.
KW - Color
KW - Japanese
KW - Kawaii ribbons
KW - Pattern
KW - Saudi Arabians in Japan
KW - Saudi Arabians in Saudi
UR - http://www.scopus.com/inward/record.url?scp=84986277597&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84986277597&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-41661-8_18
DO - 10.1007/978-3-319-41661-8_18
M3 - Conference contribution
SN - 9783319416601
VL - 483
T3 - Advances in Intelligent Systems and Computing
SP - 171
EP - 183
BT - Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016
PB - Springer Verlag
ER -