Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians

Enayyah Barnawi, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Kawaii is a Japanese word that represents one critical kansei value in Japan. Generally, it is translated into English as cute, lovely, or adorable. However, it has a deeper meaning since it also represents an element of Japanese culture and not just a word with a single meaning. Kawaii expression have become familiar to many people around the world, including the young generations of Saudi Arabians. This research observes levels of kawaii and examines the differences and similarities of kawaii levels among genders and generations of Japanese and Saudi Arabians. Also, we divided our targets of evaluation into Japanese, Saudi Arabians in Japan, and Saudi Arabians in Saudi, to examine the impact a new culture might have on the selection of Saudi Arabians in Japan. Using the analysis results of the collected data, we compared the selection tendencies of levels of kawaii ribbons between Japanese and Saudi Arabians.

LanguageEnglish
Title of host publicationAdvances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016
PublisherSpringer Verlag
Pages171-183
Number of pages13
Volume483
ISBN (Print)9783319416601
DOIs
StatePublished - 2017
EventInternational Conference on Affective and Pleasurable Design, 2016 - Walt Disney World, United States
Duration: 2016 Jul 272016 Jul 31

Publication series

NameAdvances in Intelligent Systems and Computing
Volume483
ISSN (Print)21945357

Other

OtherInternational Conference on Affective and Pleasurable Design, 2016
CountryUnited States
CityWalt Disney World
Period16/7/2716/7/31

Keywords

  • Color
  • Japanese
  • Kawaii ribbons
  • Pattern
  • Saudi Arabians in Japan
  • Saudi Arabians in Saudi

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

Cite this

Barnawi, E., & Ohkura, M. (2017). Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. In Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016 (Vol. 483, pp. 171-183). (Advances in Intelligent Systems and Computing; Vol. 483). Springer Verlag. DOI: 10.1007/978-3-319-41661-8_18

Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. / Barnawi, Enayyah; Ohkura, Michiko.

Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016. Vol. 483 Springer Verlag, 2017. p. 171-183 (Advances in Intelligent Systems and Computing; Vol. 483).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Barnawi, E & Ohkura, M 2017, Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. in Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016. vol. 483, Advances in Intelligent Systems and Computing, vol. 483, Springer Verlag, pp. 171-183, International Conference on Affective and Pleasurable Design, 2016, Walt Disney World, United States, 16/7/27. DOI: 10.1007/978-3-319-41661-8_18
Barnawi E, Ohkura M. Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. In Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016. Vol. 483. Springer Verlag. 2017. p. 171-183. (Advances in Intelligent Systems and Computing). Available from, DOI: 10.1007/978-3-319-41661-8_18
Barnawi, Enayyah ; Ohkura, Michiko. / Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016. Vol. 483 Springer Verlag, 2017. pp. 171-183 (Advances in Intelligent Systems and Computing).
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