Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians

Enayyah Barnawi; Michiko Ohkura

doi:10.1007/978-3-319-41661-8_18

Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians

Enayyah Barnawi, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Kawaii is a Japanese word that represents one critical kansei value in Japan. Generally, it is translated into English as cute, lovely, or adorable. However, it has a deeper meaning since it also represents an element of Japanese culture and not just a word with a single meaning. Kawaii expression have become familiar to many people around the world, including the young generations of Saudi Arabians. This research observes levels of kawaii and examines the differences and similarities of kawaii levels among genders and generations of Japanese and Saudi Arabians. Also, we divided our targets of evaluation into Japanese, Saudi Arabians in Japan, and Saudi Arabians in Saudi, to examine the impact a new culture might have on the selection of Saudi Arabians in Japan. Using the analysis results of the collected data, we compared the selection tendencies of levels of kawaii ribbons between Japanese and Saudi Arabians.

Original language	English
Title of host publication	Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016
Publisher	Springer Verlag
Pages	171-183
Number of pages	13
Volume	483
ISBN (Print)	9783319416601
DOIs	https://doi.org/10.1007/978-3-319-41661-8_18
Publication status	Published - 2017
Event	International Conference on Affective and Pleasurable Design, 2016 - Walt Disney World, United States Duration: 2016 Jul 27 → 2016 Jul 31

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	483
ISSN (Print)	21945357

Other

Other	International Conference on Affective and Pleasurable Design, 2016
Country/Territory	United States
City	Walt Disney World
Period	16/7/27 → 16/7/31

Keywords

Color
Japanese
Kawaii ribbons
Pattern
Saudi Arabians in Japan
Saudi Arabians in Saudi

ASJC Scopus subject areas

Control and Systems Engineering
Computer Science(all)

Access to Document

10.1007/978-3-319-41661-8_18

Cite this

Barnawi, E., & Ohkura, M. (2017). Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. In Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016 (Vol. 483, pp. 171-183). (Advances in Intelligent Systems and Computing; Vol. 483). Springer Verlag. https://doi.org/10.1007/978-3-319-41661-8_18

Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. / Barnawi, Enayyah; Ohkura, Michiko.

Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016. Vol. 483 Springer Verlag, 2017. p. 171-183 (Advances in Intelligent Systems and Computing; Vol. 483).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Barnawi, E & Ohkura, M 2017, Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. in Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016. vol. 483, Advances in Intelligent Systems and Computing, vol. 483, Springer Verlag, pp. 171-183, International Conference on Affective and Pleasurable Design, 2016, Walt Disney World, United States, 16/7/27. https://doi.org/10.1007/978-3-319-41661-8_18

Barnawi E, Ohkura M. Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. In Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016. Vol. 483. Springer Verlag. 2017. p. 171-183. (Advances in Intelligent Systems and Computing). https://doi.org/10.1007/978-3-319-41661-8_18

Barnawi, Enayyah ; Ohkura, Michiko. / Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016. Vol. 483 Springer Verlag, 2017. pp. 171-183 (Advances in Intelligent Systems and Computing).

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AB - Kawaii is a Japanese word that represents one critical kansei value in Japan. Generally, it is translated into English as cute, lovely, or adorable. However, it has a deeper meaning since it also represents an element of Japanese culture and not just a word with a single meaning. Kawaii expression have become familiar to many people around the world, including the young generations of Saudi Arabians. This research observes levels of kawaii and examines the differences and similarities of kawaii levels among genders and generations of Japanese and Saudi Arabians. Also, we divided our targets of evaluation into Japanese, Saudi Arabians in Japan, and Saudi Arabians in Saudi, to examine the impact a new culture might have on the selection of Saudi Arabians in Japan. Using the analysis results of the collected data, we compared the selection tendencies of levels of kawaii ribbons between Japanese and Saudi Arabians.

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Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians

Abstract

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Keywords

ASJC Scopus subject areas

Access to Document

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Cite this