Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words

Nozomi Komiya, Jun Nakamura

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    1 Citation (Scopus)

    Abstract

    A word can carry different meanings for different people. Conjoint analysis was applied to assess preferences for various words describing integrated resorts (IR) including casinos, to be introduced in Japan in the future. We discuss how the participants understood particular words (e.g., a specific casino's place name or wording regarding restrictions on betting) that define the characteristics of a casino, as well as how casino-related words influenced participants' preferences. Implications for enhancing public understanding of casinos are explored in the conclusion.

    Original languageEnglish
    Article number8632892
    JournalAdvances in Human-Computer Interaction
    Volume2019
    DOIs
    Publication statusPublished - 2019 Jan 1

    ASJC Scopus subject areas

    • Human-Computer Interaction

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