@inbook{ae9eed029dda4dcc97fd8c697b5a146e,
title = "Kawaii Engineering",
abstract = "This chapter introduces the background of the birth of kawaii engineering in Japan and describes this idea{\textquoteright}s objectives. The second section of this chapter introduces kawaii{\textquoteright}s cultural background and describes the cultural differences between Europe/US and Japan. Finally, the last section introduces our preliminary experiment in 2007 into kawaii engineering research.",
keywords = "Affective value, Fancy goods, Kansei value, Kawaii, Kawaii engineering, Peace, Pillow book, SDGs, Shape, Sympathy",
author = "Michiko Ohkura",
note = "Funding Information: This research was partly supported by the SIT Research Promotion Funds. We thank the students of Shibaura Institute of Technology who contributed to the research and served as volunteers. Publisher Copyright: {\textcopyright} 2019, Springer Nature Singapore Pte Ltd.",
year = "2019",
doi = "10.1007/978-981-13-7964-2_1",
language = "English",
series = "Springer Series on Cultural Computing",
publisher = "Springer",
pages = "3--12",
booktitle = "Springer Series on Cultural Computing",
}