Kawaii Engineering

Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter introduces the background of the birth of kawaii engineering in Japan and describes this idea’s objectives. The second section of this chapter introduces kawaii’s cultural background and describes the cultural differences between Europe/US and Japan. Finally, the last section introduces our preliminary experiment in 2007 into kawaii engineering research.

Original languageEnglish
Title of host publicationSpringer Series on Cultural Computing
Number of pages10
Publication statusPublished - 2019

Publication series

NameSpringer Series on Cultural Computing
ISSN (Print)2195-9056
ISSN (Electronic)2195-9064


  • Affective value
  • Fancy goods
  • Kansei value
  • Kawaii
  • Kawaii engineering
  • Peace
  • Pillow book
  • SDGs
  • Shape
  • Sympathy

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Science Applications

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  • Cite this

    Ohkura, M. (2019). Kawaii Engineering. In Springer Series on Cultural Computing (pp. 3-12). (Springer Series on Cultural Computing). Springer. https://doi.org/10.1007/978-981-13-7964-2_1