Kawaii feeling estimation by product attributes and biological signals

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Kansei values are critical factors in manufacturing in Japan. As one kansei value, kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, is becoming more important. Our research systematically studies kawaii feelings by eye tracking and biological signals. We will use our results to construct a mathematical model of kawaii feelings that can be applied to the future design and development of kawaii products.

Original languageEnglish
Title of host publicationICMI 2016 - Proceedings of the 18th ACM International Conference on Multimodal Interaction
PublisherAssociation for Computing Machinery, Inc
Pages563-566
Number of pages4
ISBN (Electronic)9781450345569
DOIs
Publication statusPublished - 2016 Oct 31
Event18th ACM International Conference on Multimodal Interaction, ICMI 2016 - Tokyo, Japan
Duration: 2016 Nov 122016 Nov 16

Other

Other18th ACM International Conference on Multimodal Interaction, ICMI 2016
CountryJapan
CityTokyo
Period16/11/1216/11/16

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Keywords

  • Biological signals
  • Eye tracking
  • Kansei value
  • Kawaii feelings

ASJC Scopus subject areas

  • Computer Science Applications
  • Human-Computer Interaction
  • Hardware and Architecture
  • Computer Vision and Pattern Recognition

Cite this

Laohakangvalvit, T., Achalakul, T., & Ohkura, M. (2016). Kawaii feeling estimation by product attributes and biological signals. In ICMI 2016 - Proceedings of the 18th ACM International Conference on Multimodal Interaction (pp. 563-566). Association for Computing Machinery, Inc. https://doi.org/10.1145/2993148.2997621