Kawaii feeling estimation by product attributes and biological signals

Tipporn Laohakangvalvit; Tiranee Achalakul; Michiko Ohkura

doi:10.1145/2993148.2997621

Kawaii feeling estimation by product attributes and biological signals

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

Kansei values are critical factors in manufacturing in Japan. As one kansei value, kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, is becoming more important. Our research systematically studies kawaii feelings by eye tracking and biological signals. We will use our results to construct a mathematical model of kawaii feelings that can be applied to the future design and development of kawaii products.

Original language	English
Title of host publication	ICMI 2016 - Proceedings of the 18th ACM International Conference on Multimodal Interaction
Publisher	Association for Computing Machinery, Inc
Pages	563-566
Number of pages	4
ISBN (Electronic)	9781450345569
DOIs	https://doi.org/10.1145/2993148.2997621
Publication status	Published - 2016 Oct 31
Event	18th ACM International Conference on Multimodal Interaction, ICMI 2016 - Tokyo, Japan Duration: 2016 Nov 12 → 2016 Nov 16

Other

Other	18th ACM International Conference on Multimodal Interaction, ICMI 2016
Country	Japan
City	Tokyo
Period	16/11/12 → 16/11/16

Keywords

Biological signals
Eye tracking
Kansei value
Kawaii feelings

ASJC Scopus subject areas

Computer Science Applications
Human-Computer Interaction
Hardware and Architecture
Computer Vision and Pattern Recognition

Access to Document

10.1145/2993148.2997621

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Cite this

Kawaii feeling estimation by product attributes and biological signals. / Laohakangvalvit, Tipporn; Achalakul, Tiranee; Ohkura, Michiko.

ICMI 2016 - Proceedings of the 18th ACM International Conference on Multimodal Interaction. Association for Computing Machinery, Inc, 2016. p. 563-566.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Laohakangvalvit, T, Achalakul, T & Ohkura, M 2016, Kawaii feeling estimation by product attributes and biological signals. in ICMI 2016 - Proceedings of the 18th ACM International Conference on Multimodal Interaction. Association for Computing Machinery, Inc, pp. 563-566, 18th ACM International Conference on Multimodal Interaction, ICMI 2016, Tokyo, Japan, 16/11/12. https://doi.org/10.1145/2993148.2997621

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abstract = "Kansei values are critical factors in manufacturing in Japan. As one kansei value, kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, is becoming more important. Our research systematically studies kawaii feelings by eye tracking and biological signals. We will use our results to construct a mathematical model of kawaii feelings that can be applied to the future design and development of kawaii products.",

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author = "Tipporn Laohakangvalvit and Tiranee Achalakul and Michiko Ohkura",

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