"Potential Marketing Roles of 'Otaku' as Innovators and Opinion Leaders for Environment-Friendly Products in the Japanese Market."

Yoshihide Horiuchi

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)298-305
    JournalProceedings of the International Conference, International SOciety for the Systems Sciences
    Volume41(1997)
    Publication statusPublished - 1996 Jul 1

    Cite this

    @article{de2401d7734b40a59d4d51d2ae5c22f1,
    title = "{"}Potential Marketing Roles of 'Otaku' as Innovators and Opinion Leaders for Environment-Friendly Products in the Japanese Market.{"}",
    author = "Yoshihide Horiuchi",
    year = "1996",
    month = "7",
    day = "1",
    language = "English",
    volume = "41(1997)",
    pages = "298--305",
    journal = "Proceedings of the International Conference, International SOciety for the Systems Sciences",

    }

    TY - JOUR

    T1 - "Potential Marketing Roles of 'Otaku' as Innovators and Opinion Leaders for Environment-Friendly Products in the Japanese Market."

    AU - Horiuchi, Yoshihide

    PY - 1996/7/1

    Y1 - 1996/7/1

    M3 - Article

    VL - 41(1997)

    SP - 298

    EP - 305

    JO - Proceedings of the International Conference, International SOciety for the Systems Sciences

    JF - Proceedings of the International Conference, International SOciety for the Systems Sciences

    ER -