"Potential Marketing Roles of 'Otaku' as Innovators and Opinion Leaders for Environment-Friendly Products in the Japanese Market."

Yoshihide Horiuchi

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)298-305
    JournalProceedings of the International Conference, International SOciety for the Systems Sciences
    Volume41(1997)
    Publication statusPublished - 1996 Jul 1

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