Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings

Tipporn Laohakangvalvit, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Kawaii, a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes more important as one kansei value. It plays an important role in the success of many products. Based on this success, we believe that kawaii will be a key factor for future product design. In one of our previous study, we evaluated kawaii illustrations using eye tracking device. The result clarified relationship between kawaii feelings and eye movement indexes. In our other study, we evaluated kawaiiness of spoon designs focusing on their physical attributes. However, we have not employed the eye tracking in the study yet. Then, in this study, we evaluated the kawaiiness of spoon designs using eye tracking. The participant compared and selected more kawaii spoon designs from the pairs on the display, and eye movements had been recording meanwhile. Finally, we obtained the suggestions for the relationship between spoon design attributes and eye movement indexes for kawaii feelings.

Original languageEnglish
Title of host publicationAdvances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017
PublisherSpringer Verlag
Pages245-257
Number of pages13
Volume585
ISBN (Print)9783319604947
DOIs
Publication statusPublished - 2018
EventAHFE 2017 International Conference on Affective and Pleasurable Design, 2017 - Los Angeles, United States
Duration: 2017 Jun 172017 Jun 21

Publication series

NameAdvances in Intelligent Systems and Computing
Volume585
ISSN (Print)2194-5357

Other

OtherAHFE 2017 International Conference on Affective and Pleasurable Design, 2017
CountryUnited States
CityLos Angeles
Period17/6/1717/6/21

Keywords

  • Attribute
  • Eye movements
  • Kansei value
  • Kawaii
  • Spoon designs

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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  • Cite this

    Laohakangvalvit, T., & Ohkura, M. (2018). Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings. In Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017 (Vol. 585, pp. 245-257). (Advances in Intelligent Systems and Computing; Vol. 585). Springer Verlag. https://doi.org/10.1007/978-3-319-60495-4_27