TY - GEN
T1 - Study on evaluation of kawaii colors using visual analog scale
AU - Komatsu, Tsuyoshi
AU - Ohkura, Michiko
PY - 2011/7/19
Y1 - 2011/7/19
N2 - In the 21 st century, the Kansei values of industrial products are considered very important. Kawaii is one of the important Kansei values for future interactive systems and industrial products. However, since only few studies have focused on kawaii attribute, we systematically analyze the kawaii interfaces themselves, that is, the kawaii feelings caused by such attributes as shapes, colors, and materials. In previous experiments, we obtained interesting tendencies about kawaii attributes. For example, if an object has more brightness and more saturation, more participants chose it as most kawaii for every hue. The most commonly chosen hue was purple for both men and women. However, since we have not studied intermediate hues based on the Muncell Color System, we systematically experimented on the color elements to clarify the tendencies of kawaii colors. The experimental results clarified the tendencies of kawaii colors for each color element, such as hue, saturation, and brightness.
AB - In the 21 st century, the Kansei values of industrial products are considered very important. Kawaii is one of the important Kansei values for future interactive systems and industrial products. However, since only few studies have focused on kawaii attribute, we systematically analyze the kawaii interfaces themselves, that is, the kawaii feelings caused by such attributes as shapes, colors, and materials. In previous experiments, we obtained interesting tendencies about kawaii attributes. For example, if an object has more brightness and more saturation, more participants chose it as most kawaii for every hue. The most commonly chosen hue was purple for both men and women. However, since we have not studied intermediate hues based on the Muncell Color System, we systematically experimented on the color elements to clarify the tendencies of kawaii colors. The experimental results clarified the tendencies of kawaii colors for each color element, such as hue, saturation, and brightness.
KW - Kansei
KW - brightness
KW - color
KW - hue
KW - kawaii
KW - saturation
KW - vas
KW - virtual object
UR - http://www.scopus.com/inward/record.url?scp=79960333888&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79960333888&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-21793-7_12
DO - 10.1007/978-3-642-21793-7_12
M3 - Conference contribution
AN - SCOPUS:79960333888
SN - 9783642217920
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 103
EP - 108
BT - Human Interface and the Management of Information
T2 - Human Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011
Y2 - 9 July 2011 through 14 July 2011
ER -