Study on evaluation of kawaii colors using visual analog scale

Tsuyoshi Komatsu, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Citations (Scopus)

Abstract

In the 21 st century, the Kansei values of industrial products are considered very important. Kawaii is one of the important Kansei values for future interactive systems and industrial products. However, since only few studies have focused on kawaii attribute, we systematically analyze the kawaii interfaces themselves, that is, the kawaii feelings caused by such attributes as shapes, colors, and materials. In previous experiments, we obtained interesting tendencies about kawaii attributes. For example, if an object has more brightness and more saturation, more participants chose it as most kawaii for every hue. The most commonly chosen hue was purple for both men and women. However, since we have not studied intermediate hues based on the Muncell Color System, we systematically experimented on the color elements to clarify the tendencies of kawaii colors. The experimental results clarified the tendencies of kawaii colors for each color element, such as hue, saturation, and brightness.

Original languageEnglish
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Pages103-108
Number of pages6
Volume6771 LNCS
EditionPART 1
DOIs
Publication statusPublished - 2011
EventHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011 - Orlando, FL
Duration: 2011 Jul 92011 Jul 14

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 1
Volume6771 LNCS
ISSN (Print)03029743
ISSN (Electronic)16113349

Other

OtherHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011
CityOrlando, FL
Period11/7/911/7/14

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Keywords

  • brightness
  • color
  • hue
  • Kansei
  • kawaii
  • saturation
  • vas
  • virtual object

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

Komatsu, T., & Ohkura, M. (2011). Study on evaluation of kawaii colors using visual analog scale. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (PART 1 ed., Vol. 6771 LNCS, pp. 103-108). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6771 LNCS, No. PART 1). https://doi.org/10.1007/978-3-642-21793-7_12