Study on evaluation of kawaii colors using visual analog scale

Tsuyoshi Komatsu, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Citations (Scopus)

Abstract

In the 21 st century, the Kansei values of industrial products are considered very important. Kawaii is one of the important Kansei values for future interactive systems and industrial products. However, since only few studies have focused on kawaii attribute, we systematically analyze the kawaii interfaces themselves, that is, the kawaii feelings caused by such attributes as shapes, colors, and materials. In previous experiments, we obtained interesting tendencies about kawaii attributes. For example, if an object has more brightness and more saturation, more participants chose it as most kawaii for every hue. The most commonly chosen hue was purple for both men and women. However, since we have not studied intermediate hues based on the Muncell Color System, we systematically experimented on the color elements to clarify the tendencies of kawaii colors. The experimental results clarified the tendencies of kawaii colors for each color element, such as hue, saturation, and brightness.

Original languageEnglish
Title of host publicationHuman Interface and the Management of Information
Subtitle of host publicationInteracting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011, Proceedings
Pages103-108
Number of pages6
EditionPART 1
DOIs
Publication statusPublished - 2011 Jul 19
EventHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011 - Orlando, FL, United States
Duration: 2011 Jul 92011 Jul 14

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 1
Volume6771 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

ConferenceHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011
CountryUnited States
CityOrlando, FL
Period11/7/911/7/14

Keywords

  • Kansei
  • brightness
  • color
  • hue
  • kawaii
  • saturation
  • vas
  • virtual object

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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