Systematic Measurement and Evaluations for Kawaii Products

Michiko Ohkura, Tetsuro Aoto

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter introduces the systematic study for kawaii artificial products using questionnaires. The physical attributes employed are color, shape, material perception (visual texture, tactile texture) and sound.

Original languageEnglish
Title of host publicationSpringer Series on Cultural Computing
PublisherSpringer
Pages15-47
Number of pages33
DOIs
Publication statusPublished - 2019

Publication series

NameSpringer Series on Cultural Computing
ISSN (Print)2195-9056
ISSN (Electronic)2195-9064

Keywords

  • Brightness
  • Color
  • Hue
  • Industrial product
  • Kawaii
  • Loudness
  • Material perception
  • Onomatopia
  • Pitch
  • Saturation
  • Shape
  • Sound
  • Tactile texture
  • Timbre
  • Visual analog scale
  • Visual texture

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Science Applications

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  • Cite this

    Ohkura, M., & Aoto, T. (2019). Systematic Measurement and Evaluations for Kawaii Products. In Springer Series on Cultural Computing (pp. 15-47). (Springer Series on Cultural Computing). Springer. https://doi.org/10.1007/978-981-13-7964-2_2