Systematic Measurement and Evaluations for Kawaii Products

Michiko Ohkura, Tetsuro Aoto

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter introduces the systematic study for kawaii artificial products using questionnaires. The physical attributes employed are color, shape, material perception (visual texture, tactile texture) and sound.

Original languageEnglish
Title of host publicationSpringer Series on Cultural Computing
Number of pages33
Publication statusPublished - 2019

Publication series

NameSpringer Series on Cultural Computing
ISSN (Print)2195-9056
ISSN (Electronic)2195-9064


  • Brightness
  • Color
  • Hue
  • Industrial product
  • Kawaii
  • Loudness
  • Material perception
  • Onomatopia
  • Pitch
  • Saturation
  • Shape
  • Sound
  • Tactile texture
  • Timbre
  • Visual analog scale
  • Visual texture

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Science Applications


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