Systematic study for "kawaii" products (the second report) - Comparison of "kawaii" colors and shapes

Michiko Ohkura, Akari Konuma, Shuto Murai, Tetsuro Aoto

Research output: Chapter in Book/Report/Conference proceedingConference contribution

15 Citations (Scopus)

Abstract

In the 21st century, the Kansei values of industrial products are considered very important. In this study, we focused our attention on kawaii as a Kansei value for future industrial products, and analyzed kawaii attributes systematically to construct kawaii products. After performing a simple experiment using magnets, we performed another experiment with kawaii colors and shapes in two-dimensional plane and three-dimensional virtual space.

Original languageEnglish
Title of host publicationProceedings of the SICE Annual Conference
Pages481-484
Number of pages4
DOIs
Publication statusPublished - 2008
EventSICE Annual Conference 2008 - International Conference on Instrumentation, Control and Information Technology - Tokyo
Duration: 2008 Aug 202008 Aug 22

Other

OtherSICE Annual Conference 2008 - International Conference on Instrumentation, Control and Information Technology
CityTokyo
Period08/8/2008/8/22

Fingerprint

Color
Magnets
Experiments

Keywords

  • Color
  • Kansei value
  • Kawaii
  • Shape
  • Virtual

ASJC Scopus subject areas

  • Electrical and Electronic Engineering
  • Control and Systems Engineering
  • Computer Science Applications

Cite this

Ohkura, M., Konuma, A., Murai, S., & Aoto, T. (2008). Systematic study for "kawaii" products (the second report) - Comparison of "kawaii" colors and shapes. In Proceedings of the SICE Annual Conference (pp. 481-484). [4654703] https://doi.org/10.1109/SICE.2008.4654703

Systematic study for "kawaii" products (the second report) - Comparison of "kawaii" colors and shapes. / Ohkura, Michiko; Konuma, Akari; Murai, Shuto; Aoto, Tetsuro.

Proceedings of the SICE Annual Conference. 2008. p. 481-484 4654703.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Ohkura, M, Konuma, A, Murai, S & Aoto, T 2008, Systematic study for "kawaii" products (the second report) - Comparison of "kawaii" colors and shapes. in Proceedings of the SICE Annual Conference., 4654703, pp. 481-484, SICE Annual Conference 2008 - International Conference on Instrumentation, Control and Information Technology, Tokyo, 08/8/20. https://doi.org/10.1109/SICE.2008.4654703
Ohkura M, Konuma A, Murai S, Aoto T. Systematic study for "kawaii" products (the second report) - Comparison of "kawaii" colors and shapes. In Proceedings of the SICE Annual Conference. 2008. p. 481-484. 4654703 https://doi.org/10.1109/SICE.2008.4654703
Ohkura, Michiko ; Konuma, Akari ; Murai, Shuto ; Aoto, Tetsuro. / Systematic study for "kawaii" products (the second report) - Comparison of "kawaii" colors and shapes. Proceedings of the SICE Annual Conference. 2008. pp. 481-484
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