Systematic study for "kawaii" products (the second report) - Comparison of "kawaii" colors and shapes

Michiko Ohkura, Akari Konuma, Shuto Murai, Tetsuro Aoto

Research output: Chapter in Book/Report/Conference proceedingConference contribution

15 Citations (Scopus)

Abstract

In the 21st century, the Kansei values of industrial products are considered very important. In this study, we focused our attention on kawaii as a Kansei value for future industrial products, and analyzed kawaii attributes systematically to construct kawaii products. After performing a simple experiment using magnets, we performed another experiment with kawaii colors and shapes in two-dimensional plane and three-dimensional virtual space.

Original languageEnglish
Title of host publicationProceedings of SICE Annual Conference 2008 - International Conference on Instrumentation, Control and Information Technology
Pages481-484
Number of pages4
DOIs
Publication statusPublished - 2008 Dec 1
EventSICE Annual Conference 2008 - International Conference on Instrumentation, Control and Information Technology - Tokyo, Japan
Duration: 2008 Aug 202008 Aug 22

Publication series

NameProceedings of the SICE Annual Conference

Conference

ConferenceSICE Annual Conference 2008 - International Conference on Instrumentation, Control and Information Technology
CountryJapan
CityTokyo
Period08/8/2008/8/22

    Fingerprint

Keywords

  • Color
  • Kansei value
  • Kawaii
  • Shape
  • Virtual

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science Applications
  • Electrical and Electronic Engineering

Cite this

Ohkura, M., Konuma, A., Murai, S., & Aoto, T. (2008). Systematic study for "kawaii" products (the second report) - Comparison of "kawaii" colors and shapes. In Proceedings of SICE Annual Conference 2008 - International Conference on Instrumentation, Control and Information Technology (pp. 481-484). [4654703] (Proceedings of the SICE Annual Conference). https://doi.org/10.1109/SICE.2008.4654703