Systematic study of kawaii products: Relation between kawaii feelings and attributes of industrial products

Michiko Ohkura, Tetsuro Aoto

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Citations (Scopus)

Abstract

In Japan, the cute aesthetic is abused by many organizations and for many purposes including police mascots, and warning signs for dangerous areas. Although using cute to motivate and inform might seem strange, cute does offer potential. Dr. Cheok and his team at the National University of Singapore argued that Japanese 'kawaii' embodies a special kind of cute design, which reduces fear and makes dreary information more acceptable and appealing. Various Japanese kawaii characters such as Hello Kitty and Pokemon have become popular all over the world. However, since few studies have focused on kawaii attributes, we systematically analyze the kawaii interfaces themselves: kawaii feelings caused by such attributes as shapes, colors, and materials. Our aim is to clarify a method for constructing a kawaii interface from the research results. Kawaii might be one important kansei value for future interactive systems and industrial products of Asian industries. We previously performed experiments and obtained interesting tendencies about such kawaii attributes as shapes, colors, and sizes. Although questionnaires are the most common form of kansei evaluation, they suffer from such demerits as linguistic ambiguity, the possibility of mixing the intensions of experimenters and/or participants into the results, and interruption of the system's stream of information input/output. Thus, to compensate for these demerits, we examined the possibility with biological signals. In this article, these experiments and their results are outlined.

Original languageEnglish
Title of host publicationProceedings of the ASME Design Engineering Technical Conference
Pages587-594
Number of pages8
Volume3
EditionPARTS A AND B
DOIs
Publication statusPublished - 2010
EventASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010 - Montreal, QC
Duration: 2010 Aug 152010 Aug 18

Other

OtherASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010
CityMontreal, QC
Period10/8/1510/8/18

Fingerprint

Color
Law enforcement
Linguistics
Experiments
Industry

ASJC Scopus subject areas

  • Mechanical Engineering
  • Computer Graphics and Computer-Aided Design
  • Computer Science Applications
  • Modelling and Simulation

Cite this

Ohkura, M., & Aoto, T. (2010). Systematic study of kawaii products: Relation between kawaii feelings and attributes of industrial products. In Proceedings of the ASME Design Engineering Technical Conference (PARTS A AND B ed., Vol. 3, pp. 587-594) https://doi.org/10.1115/DETC2010-28182

Systematic study of kawaii products : Relation between kawaii feelings and attributes of industrial products. / Ohkura, Michiko; Aoto, Tetsuro.

Proceedings of the ASME Design Engineering Technical Conference. Vol. 3 PARTS A AND B. ed. 2010. p. 587-594.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Ohkura, M & Aoto, T 2010, Systematic study of kawaii products: Relation between kawaii feelings and attributes of industrial products. in Proceedings of the ASME Design Engineering Technical Conference. PARTS A AND B edn, vol. 3, pp. 587-594, ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010, Montreal, QC, 10/8/15. https://doi.org/10.1115/DETC2010-28182
Ohkura M, Aoto T. Systematic study of kawaii products: Relation between kawaii feelings and attributes of industrial products. In Proceedings of the ASME Design Engineering Technical Conference. PARTS A AND B ed. Vol. 3. 2010. p. 587-594 https://doi.org/10.1115/DETC2010-28182
Ohkura, Michiko ; Aoto, Tetsuro. / Systematic study of kawaii products : Relation between kawaii feelings and attributes of industrial products. Proceedings of the ASME Design Engineering Technical Conference. Vol. 3 PARTS A AND B. ed. 2010. pp. 587-594
@inproceedings{0f7fe79131a94297a5a0d0118b7b4e39,
title = "Systematic study of kawaii products: Relation between kawaii feelings and attributes of industrial products",
abstract = "In Japan, the cute aesthetic is abused by many organizations and for many purposes including police mascots, and warning signs for dangerous areas. Although using cute to motivate and inform might seem strange, cute does offer potential. Dr. Cheok and his team at the National University of Singapore argued that Japanese 'kawaii' embodies a special kind of cute design, which reduces fear and makes dreary information more acceptable and appealing. Various Japanese kawaii characters such as Hello Kitty and Pokemon have become popular all over the world. However, since few studies have focused on kawaii attributes, we systematically analyze the kawaii interfaces themselves: kawaii feelings caused by such attributes as shapes, colors, and materials. Our aim is to clarify a method for constructing a kawaii interface from the research results. Kawaii might be one important kansei value for future interactive systems and industrial products of Asian industries. We previously performed experiments and obtained interesting tendencies about such kawaii attributes as shapes, colors, and sizes. Although questionnaires are the most common form of kansei evaluation, they suffer from such demerits as linguistic ambiguity, the possibility of mixing the intensions of experimenters and/or participants into the results, and interruption of the system's stream of information input/output. Thus, to compensate for these demerits, we examined the possibility with biological signals. In this article, these experiments and their results are outlined.",
author = "Michiko Ohkura and Tetsuro Aoto",
year = "2010",
doi = "10.1115/DETC2010-28182",
language = "English",
isbn = "9780791844113",
volume = "3",
pages = "587--594",
booktitle = "Proceedings of the ASME Design Engineering Technical Conference",
edition = "PARTS A AND B",

}

TY - GEN

T1 - Systematic study of kawaii products

T2 - Relation between kawaii feelings and attributes of industrial products

AU - Ohkura, Michiko

AU - Aoto, Tetsuro

PY - 2010

Y1 - 2010

N2 - In Japan, the cute aesthetic is abused by many organizations and for many purposes including police mascots, and warning signs for dangerous areas. Although using cute to motivate and inform might seem strange, cute does offer potential. Dr. Cheok and his team at the National University of Singapore argued that Japanese 'kawaii' embodies a special kind of cute design, which reduces fear and makes dreary information more acceptable and appealing. Various Japanese kawaii characters such as Hello Kitty and Pokemon have become popular all over the world. However, since few studies have focused on kawaii attributes, we systematically analyze the kawaii interfaces themselves: kawaii feelings caused by such attributes as shapes, colors, and materials. Our aim is to clarify a method for constructing a kawaii interface from the research results. Kawaii might be one important kansei value for future interactive systems and industrial products of Asian industries. We previously performed experiments and obtained interesting tendencies about such kawaii attributes as shapes, colors, and sizes. Although questionnaires are the most common form of kansei evaluation, they suffer from such demerits as linguistic ambiguity, the possibility of mixing the intensions of experimenters and/or participants into the results, and interruption of the system's stream of information input/output. Thus, to compensate for these demerits, we examined the possibility with biological signals. In this article, these experiments and their results are outlined.

AB - In Japan, the cute aesthetic is abused by many organizations and for many purposes including police mascots, and warning signs for dangerous areas. Although using cute to motivate and inform might seem strange, cute does offer potential. Dr. Cheok and his team at the National University of Singapore argued that Japanese 'kawaii' embodies a special kind of cute design, which reduces fear and makes dreary information more acceptable and appealing. Various Japanese kawaii characters such as Hello Kitty and Pokemon have become popular all over the world. However, since few studies have focused on kawaii attributes, we systematically analyze the kawaii interfaces themselves: kawaii feelings caused by such attributes as shapes, colors, and materials. Our aim is to clarify a method for constructing a kawaii interface from the research results. Kawaii might be one important kansei value for future interactive systems and industrial products of Asian industries. We previously performed experiments and obtained interesting tendencies about such kawaii attributes as shapes, colors, and sizes. Although questionnaires are the most common form of kansei evaluation, they suffer from such demerits as linguistic ambiguity, the possibility of mixing the intensions of experimenters and/or participants into the results, and interruption of the system's stream of information input/output. Thus, to compensate for these demerits, we examined the possibility with biological signals. In this article, these experiments and their results are outlined.

UR - http://www.scopus.com/inward/record.url?scp=80055006682&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=80055006682&partnerID=8YFLogxK

U2 - 10.1115/DETC2010-28182

DO - 10.1115/DETC2010-28182

M3 - Conference contribution

AN - SCOPUS:80055006682

SN - 9780791844113

VL - 3

SP - 587

EP - 594

BT - Proceedings of the ASME Design Engineering Technical Conference

ER -