| Original language | English |
|---|---|
| Pages | 705 |
| Number of pages | 710 |
| Publication status | Published - 2016 Jul |
| Externally published | Yes |
Keywords
- celebrity endorsement
- spokesperson
- NGO
- non-profit-sector
- source credibility
- corporate credibility
- behavioural intentions
- wildlife management
- overpopulated animals
ASJC Scopus subject areas
- Marketing
Cite this
Sugimoto, T., & Tombs, A. (2016). THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO. 705.
THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO. / Sugimoto, Toyohiko; Tombs, Alastair.
2016. 705.Research output: Contribution to conference › Paper
Sugimoto, T & Tombs, A 2016, 'THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO', pp. 705.
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title = "THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO",
keywords = "celebrity endorsement, spokesperson, NGO, non-profit-sector, source credibility, corporate credibility, behavioural intentions, wildlife management, overpopulated animals",
author = "Toyohiko Sugimoto and Alastair Tombs",
year = "2016",
month = "7",
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AU - Sugimoto, Toyohiko
AU - Tombs, Alastair
PY - 2016/7
Y1 - 2016/7
KW - celebrity endorsement
KW - spokesperson
KW - NGO
KW - non-profit-sector
KW - source credibility
KW - corporate credibility
KW - behavioural intentions
KW - wildlife management
KW - overpopulated animals
M3 - Paper
SP - 705
ER -