THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

Toyohiko Sugimoto; Alastair Tombs

THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

Toyohiko Sugimoto, Alastair Tombs

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	705
Number of pages	710
Publication status	Published - 2016 Jul
Externally published	Yes

Keywords

celebrity endorsement
spokesperson
NGO
non-profit-sector
source credibility
corporate credibility
behavioural intentions
wildlife management
overpopulated animals

ASJC Scopus subject areas

Marketing

Access to Document

http://db.koreascholar.com/article?code=315019

Cite this

@conference{d0c4623d1127479586a3ed0740a68573,

title = "THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO",

keywords = "celebrity endorsement, spokesperson, NGO, non-profit-sector, source credibility, corporate credibility, behavioural intentions, wildlife management, overpopulated animals",

author = "Toyohiko Sugimoto and Alastair Tombs",

year = "2016",

month = jul,

language = "English",

pages = "705",

}

TY - CONF

T1 - THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

AU - Sugimoto, Toyohiko

AU - Tombs, Alastair

PY - 2016/7

Y1 - 2016/7

KW - celebrity endorsement

KW - spokesperson

KW - NGO

KW - non-profit-sector

KW - source credibility

KW - corporate credibility

KW - behavioural intentions

KW - wildlife management

KW - overpopulated animals

M3 - Paper

SP - 705

ER -