THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

Toyohiko Sugimoto, Alastair Tombs

Research output: Contribution to conferencePaper

Original languageEnglish
Pages705
Number of pages710
Publication statusPublished - 2016 Jul
Externally publishedYes

Keywords

  • celebrity endorsement
  • spokesperson
  • NGO
  • non-profit-sector
  • source credibility
  • corporate credibility
  • behavioural intentions
  • wildlife management
  • overpopulated animals

ASJC Scopus subject areas

  • Marketing

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