THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

Toyohiko Sugimoto, Alastair Tombs

Research output: Contribution to conferencePaper

Original languageEnglish
Pages705
Number of pages710
Publication statusPublished - 2016 Jul
Externally publishedYes

Keywords

  • celebrity endorsement
  • spokesperson
  • NGO
  • non-profit-sector
  • source credibility
  • corporate credibility
  • behavioural intentions
  • wildlife management
  • overpopulated animals

ASJC Scopus subject areas

  • Marketing

Cite this

THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO. / Sugimoto, Toyohiko; Tombs, Alastair.

2016. 705.

Research output: Contribution to conferencePaper

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keywords = "celebrity endorsement, spokesperson, NGO, non-profit-sector, source credibility, corporate credibility, behavioural intentions, wildlife management, overpopulated animals",
author = "Toyohiko Sugimoto and Alastair Tombs",
year = "2016",
month = "7",
language = "English",
pages = "705",

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AU - Sugimoto, Toyohiko

AU - Tombs, Alastair

PY - 2016/7

Y1 - 2016/7

KW - celebrity endorsement

KW - spokesperson

KW - NGO

KW - non-profit-sector

KW - source credibility

KW - corporate credibility

KW - behavioural intentions

KW - wildlife management

KW - overpopulated animals

M3 - Paper

SP - 705

ER -