Original language | English |
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Pages | 705 |
Number of pages | 710 |
Publication status | Published - 2016 Jul |
Externally published | Yes |
Keywords
- celebrity endorsement
- spokesperson
- NGO
- non-profit-sector
- source credibility
- corporate credibility
- behavioural intentions
- wildlife management
- overpopulated animals
ASJC Scopus subject areas
- Marketing