The study of kawaii feeling by using eye tracking

Tipporn Laohakangvalvit, Ikumi Iida, Saromporn Charoenpit, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Kansei value has been considered as one of the important factors in the manufacturing in Japan. Kawaii, which is a positive adjective that has such positive meaning as cute or lovable, becomes more important as a kansei value. Currently, there are researches that evaluate kawaii feeling by employing various biological signals. However, the eye tracking has not been conducted in detail yet. Therefore, we employed it in our research to find the relationship between kawaii feeling and eye movement. Previously, we performed an experiment on the preferences of kawaii illustrations by selecting one of the six kawaii illustrations. However, we could not perform detailed analysis due to the complexity of eye movement and the calibration-free data. Therefore, we improved the experiment method by randomly showing only two illustrations at a time selected from the six. From the analyzed result, we clarify the relationship between kawaii feeling and eye movement.

Original languageEnglish
Title of host publicationAdvances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016
PublisherSpringer Verlag
Pages185-197
Number of pages13
Volume483
ISBN (Print)9783319416601
DOIs
Publication statusPublished - 2017
EventInternational Conference on Affective and Pleasurable Design, 2016 - Walt Disney World, United States
Duration: 2016 Jul 272016 Jul 31

Publication series

NameAdvances in Intelligent Systems and Computing
Volume483
ISSN (Print)21945357

Other

OtherInternational Conference on Affective and Pleasurable Design, 2016
CountryUnited States
CityWalt Disney World
Period16/7/2716/7/31

Keywords

  • Eye tracking
  • Kansei value
  • Kawaii

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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  • Cite this

    Laohakangvalvit, T., Iida, I., Charoenpit, S., & Ohkura, M. (2017). The study of kawaii feeling by using eye tracking. In Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016 (Vol. 483, pp. 185-197). (Advances in Intelligent Systems and Computing; Vol. 483). Springer Verlag. https://doi.org/10.1007/978-3-319-41661-8_19