Toward future network systems boosting interactions between people in social networks

Ryoichi Shinkuma, Yoshinori Takata, Tatsuro Takahashi, Naoki Yoshinaga, Satoko Itaya, Shinichi Doi, Keiji Yamada

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

This paper discusses the modeling, the observation, and the analysis of a social experiment, in which we built an online social network to observe interactions between people. We try to model the problem from the micro-economics aspect; we use the concept of utility to model people's behaviors in this experiment. Furthermore, we consider incentive reward as an external factor and observed how people's behavior would change based on how we give incentive reward. We assumed the scenario of content recommendation in an online social network and compared the two reward assignment rules: i) a user gets reward if she or he informs her/his friend of the pointer to the content and ii) a user gets reward if her/his friend she or he informed of the content pointer reacts to the content. We expect that, in the former, the social network is not activated because the information flow is unidirectional, while, in the latter, the social network can be activated because it stimulates people to react to the information they have received.

Original languageEnglish
Title of host publication2011 20th International Conference on Computer Communications and Networks, ICCCN 2011 - Proceedings
DOIs
Publication statusPublished - 2011
Externally publishedYes
Event2011 20th International Conference on Computer Communications and Networks, ICCCN 2011 - Maui, HI, United States
Duration: 2011 Jul 312011 Aug 4

Publication series

NameProceedings - International Conference on Computer Communications and Networks, ICCCN
ISSN (Print)1095-2055

Conference

Conference2011 20th International Conference on Computer Communications and Networks, ICCCN 2011
Country/TerritoryUnited States
CityMaui, HI
Period11/7/3111/8/4

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Hardware and Architecture
  • Software

Fingerprint

Dive into the research topics of 'Toward future network systems boosting interactions between people in social networks'. Together they form a unique fingerprint.

Cite this