Abstract
| Original language | Japanese |
|---|---|
| Pages (from-to) | 64-65 |
| Number of pages | 2 |
| Journal | Design Research |
| Volume | 72 |
| Publication status | Published - 2016 Nov 10 |
Keywords
- Microwave Oven
- Design History
- Diffusion rate
Cite this
日本における電子レンジのデザイン変遷 : 新聞記事と広告調査からみえる普及過程. / Masunari, Kazutoshi.
In: Design Research, Vol. 72, 10.11.2016, p. 64-65.Research output: Contribution to journal › Article
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TY - JOUR
T1 - 日本における電子レンジのデザイン変遷
T2 - 新聞記事と広告調査からみえる普及過程
AU - Masunari, Kazutoshi
PY - 2016/11/10
Y1 - 2016/11/10
N2 - The spread of microwave ovens in Japan was premised on the spread of refrigerators. Initially, manufacturers appealed that they could cook easily in a short time and tried to disseminate it. Next, it was advertised that real cooking can be done. However, sometimes it was accused of excessive advertisements which appealed that anything could be cooked. Although the main factor of popularization is price reduction, the penetration rate exceeded 90% in 1997 due to the development and spread of kitchenware and frozen foods. A unique design was born in the process of dissemination, but its main use became general and disappeared in the commoditization.
AB - The spread of microwave ovens in Japan was premised on the spread of refrigerators. Initially, manufacturers appealed that they could cook easily in a short time and tried to disseminate it. Next, it was advertised that real cooking can be done. However, sometimes it was accused of excessive advertisements which appealed that anything could be cooked. Although the main factor of popularization is price reduction, the penetration rate exceeded 90% in 1997 due to the development and spread of kitchenware and frozen foods. A unique design was born in the process of dissemination, but its main use became general and disappeared in the commoditization.
KW - Microwave Oven
KW - Design History
KW - Diffusion rate
M3 - Article
VL - 72
SP - 64
EP - 65
JO - Design Research
JF - Design Research
ER -