日本における電子レンジのデザイン変遷: 新聞記事と広告調査からみえる普及過程

Translated title of the contribution: Transition of Microwave Oven Design in Japan: Diffusion process of a microwave oven according to newspaper articles and advertising research

Research output: Contribution to journalArticle

Abstract

The spread of microwave ovens in Japan was premised on the spread of refrigerators. Initially, manufacturers appealed that they could cook easily in a short time and tried to disseminate it. Next, it was advertised that real cooking can be done. However, sometimes it was accused of excessive advertisements which appealed that anything could be cooked. Although the main factor of popularization is price reduction, the penetration rate exceeded 90% in 1997 due to the development and spread of kitchenware and frozen foods. A unique design was born in the process of dissemination, but its main use became general and disappeared in the commoditization.
Original languageJapanese
Pages (from-to)64-65
Number of pages2
JournalDesign Research
Volume72
Publication statusPublished - 2016 Nov 10

Keywords

  • Microwave Oven
  • Design History
  • Diffusion rate

Cite this

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title = "日本における電子レンジのデザイン変遷: 新聞記事と広告調査からみえる普及過程",
abstract = "The spread of microwave ovens in Japan was premised on the spread of refrigerators. Initially, manufacturers appealed that they could cook easily in a short time and tried to disseminate it. Next, it was advertised that real cooking can be done. However, sometimes it was accused of excessive advertisements which appealed that anything could be cooked. Although the main factor of popularization is price reduction, the penetration rate exceeded 90{\%} in 1997 due to the development and spread of kitchenware and frozen foods. A unique design was born in the process of dissemination, but its main use became general and disappeared in the commoditization.",
keywords = "Microwave Oven, Design History, Diffusion rate",
author = "Kazutoshi Masunari",
year = "2016",
month = "11",
day = "10",
language = "Japanese",
volume = "72",
pages = "64--65",
journal = "Design Research",

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T2 - 新聞記事と広告調査からみえる普及過程

AU - Masunari, Kazutoshi

PY - 2016/11/10

Y1 - 2016/11/10

N2 - The spread of microwave ovens in Japan was premised on the spread of refrigerators. Initially, manufacturers appealed that they could cook easily in a short time and tried to disseminate it. Next, it was advertised that real cooking can be done. However, sometimes it was accused of excessive advertisements which appealed that anything could be cooked. Although the main factor of popularization is price reduction, the penetration rate exceeded 90% in 1997 due to the development and spread of kitchenware and frozen foods. A unique design was born in the process of dissemination, but its main use became general and disappeared in the commoditization.

AB - The spread of microwave ovens in Japan was premised on the spread of refrigerators. Initially, manufacturers appealed that they could cook easily in a short time and tried to disseminate it. Next, it was advertised that real cooking can be done. However, sometimes it was accused of excessive advertisements which appealed that anything could be cooked. Although the main factor of popularization is price reduction, the penetration rate exceeded 90% in 1997 due to the development and spread of kitchenware and frozen foods. A unique design was born in the process of dissemination, but its main use became general and disappeared in the commoditization.

KW - Microwave Oven

KW - Design History

KW - Diffusion rate

M3 - Article

VL - 72

SP - 64

EP - 65

JO - Design Research

JF - Design Research

ER -