A proposal of model of Kawaii feelings for spoon designs

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

研究成果: Chapter

抄録

Affective values are important factors in manufacturing. Kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes even more important as an affective value. It plays an important role in the success of many products, such as Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor for future product design. In our previous study, we performed a comparison of 39 spoon designs based on kawaiiness for Japanese and Thai. As a result, we clarify the similarities and differences of kawaii preferences between Thai and Japanese. From this result, we suggested the design ideas of kawaii spoons to spoon manufacturers. However, the results might not be applicable to evaluate kawaii spoon designs in general. In this study, we proposed models of kawaii feelings for spoon designs which can be used to evaluate the kawaiiness of spoon designs in general. We also clarified useful attributes for kawaii spoon designs. The results suggested the list of attributes to be considered in the design of kawaii spoons.

言語English
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
PublisherSpringer Verlag
ページ687-699
Number of pages13
10271
DOIs
StatePublished - 2017

出版物シリーズ

名前Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
10271
ISSN(印刷物)0302-9743
ISSN(電子版)1611-3349

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Product design

Keywords

    ASJC Scopus subject areas

    • Theoretical Computer Science
    • Computer Science(all)

    これを引用

    Laohakangvalvit, T., Achalakul, T., & Ohkura, M. (2017). A proposal of model of Kawaii feelings for spoon designs. : Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (巻 10271, pp. 687-699). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); 巻数 10271). Springer Verlag. DOI: 10.1007/978-3-319-58071-5_52

    A proposal of model of Kawaii feelings for spoon designs. / Laohakangvalvit, Tipporn; Achalakul, Tiranee; Ohkura, Michiko.

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). 巻 10271 Springer Verlag, 2017. p. 687-699 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); 巻 10271).

    研究成果: Chapter

    Laohakangvalvit, T, Achalakul, T & Ohkura, M 2017, A proposal of model of Kawaii feelings for spoon designs. : Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). 巻. 10271, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 巻. 10271, Springer Verlag, pp. 687-699. DOI: 10.1007/978-3-319-58071-5_52
    Laohakangvalvit T, Achalakul T, Ohkura M. A proposal of model of Kawaii feelings for spoon designs. : Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). 巻 10271. Springer Verlag. 2017. p. 687-699. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). 利用可能場所, DOI: 10.1007/978-3-319-58071-5_52
    Laohakangvalvit, Tipporn ; Achalakul, Tiranee ; Ohkura, Michiko. / A proposal of model of Kawaii feelings for spoon designs. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). 巻 10271 Springer Verlag, 2017. pp. 687-699 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).
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