TY - JOUR
T1 - Challenges of smart tourism in Malaysia eco-tourism destinations
AU - Amir, Syakir
AU - Dura, Nur Hidayah
AU - Yusof, Muhamad Asrah
AU - Nakamura, Hitoshi
AU - Nong, Rahmat Abu
N1 - Funding Information:
This research has been carried out under the Fundamental Researh Grant Scheme (FRGS/1/2019/WAB05/UIAM/02/1) provided by Ministry of Higher Education of Malaysia (MOHE).
Publisher Copyright:
© 2020 Malaysian Institute Of Planners. All rights reserved.
PY - 2020
Y1 - 2020
N2 - Smartness helps in transferring and sharing information to facilitate tourism industry optimizing performance and competitiveness, generating solution for asset evaluation and shaping tourism products and services in a real-time. In Malaysia, tourism industry is moving forwards to acknowledge smart tourism concept as Malaysia Smart Tourism 4.0 initiatives is launched recently. Therefore, this study aims to identify challenges of smart tourism application in Malaysia. 400 respondents among domestic and international tourists were recruited for the study, using questionnaire survey in two eco-tourism destination, Pulau Langkawi and Cameron Highland. Chi-square test was used to assess the challenges. Awareness, security and privacy, and implementation mechanism of smart tourism are among the highest challenges were observed. This study extends for a new establishment of proper and comprehensive framework of smart tourism in Malaysia.
AB - Smartness helps in transferring and sharing information to facilitate tourism industry optimizing performance and competitiveness, generating solution for asset evaluation and shaping tourism products and services in a real-time. In Malaysia, tourism industry is moving forwards to acknowledge smart tourism concept as Malaysia Smart Tourism 4.0 initiatives is launched recently. Therefore, this study aims to identify challenges of smart tourism application in Malaysia. 400 respondents among domestic and international tourists were recruited for the study, using questionnaire survey in two eco-tourism destination, Pulau Langkawi and Cameron Highland. Chi-square test was used to assess the challenges. Awareness, security and privacy, and implementation mechanism of smart tourism are among the highest challenges were observed. This study extends for a new establishment of proper and comprehensive framework of smart tourism in Malaysia.
KW - Domestic
KW - International Tourists
KW - Keyword: Smart Tourism; Challenges
UR - http://www.scopus.com/inward/record.url?scp=85096919750&partnerID=8YFLogxK
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U2 - 10.21837/pm.v18i14.844
DO - 10.21837/pm.v18i14.844
M3 - Article
AN - SCOPUS:85096919750
SN - 1675-6215
VL - 18
SP - 442
EP - 451
JO - Planning Malaysia
JF - Planning Malaysia
IS - 4
ER -