Comparison of evaluation of kawaii ribbons between genders and generation of Japanese

Michiko Ohkura, Tsuyoshi Komatsu, Somchanok Tivatansakul, Saromporn Charoenpit, Sittapong Settapat

研究成果: Conference contribution

5 引用 (Scopus)

抜粋

'Kawaii' is a Japanese word that represents an emotional value; it has positive meanings, such as cute, lovable, and small. In the 21st century, the emotional values of industrial products become very important. However, since not many studies have focused on the kawaii attributes, we focus on a systematic analysis of kawaii products themselves, that is kawaii feelings caused by the attributes such as shapes, colors, and materials. We have already performed some experiments for abstract objects in virtual environment and obtained some interesting tendencies on kawaii attributes such as kawaii shapes and kawaii colors. This article introduces our trial that dealt with combinations of attributes, including colors and patterns, and applied them to an actual product, a ribbon, using a web questionnaire system. From analysis of the questionnaire results, we compared the selection tendencies of kawaii ribbons by genders and generation of Japanese.

元の言語English
ホスト出版物のタイトル2012 IEEE/SICE International Symposium on System Integration, SII 2012
ページ824-828
ページ数5
DOI
出版物ステータスPublished - 2012 12 1
イベント2012 IEEE/SICE International Symposium on System Integration, SII 2012 - Fukuoka, Japan
継続期間: 2012 12 162012 12 18

出版物シリーズ

名前2012 IEEE/SICE International Symposium on System Integration, SII 2012

Other

Other2012 IEEE/SICE International Symposium on System Integration, SII 2012
Japan
Fukuoka
期間12/12/1612/12/18

ASJC Scopus subject areas

  • Information Systems

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  • これを引用

    Ohkura, M., Komatsu, T., Tivatansakul, S., Charoenpit, S., & Settapat, S. (2012). Comparison of evaluation of kawaii ribbons between genders and generation of Japanese. : 2012 IEEE/SICE International Symposium on System Integration, SII 2012 (pp. 824-828). [6426951] (2012 IEEE/SICE International Symposium on System Integration, SII 2012). https://doi.org/10.1109/SII.2012.6426951