TY - GEN
T1 - Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People
AU - Laohakangvalvit, Tipporn
AU - Achalakul, Tiranee
AU - Ohkura, Michiko
PY - 2019/9
Y1 - 2019/9
N2 - Affective values are important factors for manufacturing. Kawaii, a Japanese affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and plays leading role in the worldwide success of many products, such as Hello Kitty and Pokemon. Therefore, we believe that kawaii will be a key factor in future product design. In this research, we proposed a new method to evaluate attributes for kawaii product targeting at cosmetic bottles and clarify cap ornamentation as effective attribute for kawaii cosmetic bottles for Japanese and Thai participants. Our new method can be applied to quantitatively evaluate and clarify effective attributes for other kawaii products and other kansei values.
AB - Affective values are important factors for manufacturing. Kawaii, a Japanese affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and plays leading role in the worldwide success of many products, such as Hello Kitty and Pokemon. Therefore, we believe that kawaii will be a key factor in future product design. In this research, we proposed a new method to evaluate attributes for kawaii product targeting at cosmetic bottles and clarify cap ornamentation as effective attribute for kawaii cosmetic bottles for Japanese and Thai participants. Our new method can be applied to quantitatively evaluate and clarify effective attributes for other kawaii products and other kansei values.
KW - Cosmetic bottle
KW - Deep learning
KW - Japanese
KW - Kansei value
KW - Kawaii
KW - Thai
UR - http://www.scopus.com/inward/record.url?scp=85077798147&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85077798147&partnerID=8YFLogxK
U2 - 10.1109/ACII.2019.8925477
DO - 10.1109/ACII.2019.8925477
M3 - Conference contribution
AN - SCOPUS:85077798147
T3 - 2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019
BT - 2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019
Y2 - 3 September 2019 through 6 September 2019
ER -