Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

研究成果: Conference contribution

抄録

Affective values are important factors for manufacturing. Kawaii, a Japanese affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and plays leading role in the worldwide success of many products, such as Hello Kitty and Pokemon. Therefore, we believe that kawaii will be a key factor in future product design. In this research, we proposed a new method to evaluate attributes for kawaii product targeting at cosmetic bottles and clarify cap ornamentation as effective attribute for kawaii cosmetic bottles for Japanese and Thai participants. Our new method can be applied to quantitatively evaluate and clarify effective attributes for other kawaii products and other kansei values.

本文言語English
ホスト出版物のタイトル2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019
出版社Institute of Electrical and Electronics Engineers Inc.
ISBN(電子版)9781728138886
DOI
出版ステータスPublished - 2019 9
イベント8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019 - Cambridge, United Kingdom
継続期間: 2019 9 32019 9 6

出版物シリーズ

名前2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019

Conference

Conference8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019
国/地域United Kingdom
CityCambridge
Period19/9/319/9/6

ASJC Scopus subject areas

  • コンピュータ ネットワークおよび通信
  • 人間とコンピュータの相互作用
  • 行動神経科学
  • 社会心理学

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