@inproceedings{baabe1d7e43248868463516f10daa9cf,
title = "Differentiated incentive rewarding for social networking services",
abstract = "Our ultimate goal is to develop an information diffusion system where individuals are motivated to create content and share it with public. As our first step, in this paper, we present an incentive-rewarding mechanism for social networking services and focus particularly on changing reward assignment ratio considering different risks users perceive when uploading content with different privacy settings: publicopen and friend-limited. Our learning-based simulation allowed us to observe enlargement of social networks with different rewarding ratio. The result also suggested that there is an optimal reward assignment ratio to maximize social networks.",
keywords = "Incentive, Perceived risk, Privacy setting, Social graph, Social networking service",
author = "Kazufumi Yogo and Ryoichi Shinkuma and Tatsuro Takahashi and Taku Konishi and Satoko Itaya and Shinichi Doi and Keiji Yamada",
year = "2010",
doi = "10.1109/SAINT.2010.65",
language = "English",
isbn = "9780769541075",
series = "Proceedings - 2010 10th Annual International Symposium on Applications and the Internet, SAINT 2010",
pages = "169--172",
booktitle = "Proceedings - 2010 10th Annual International Symposium on Applications and the Internet, SAINT 2010",
note = "2010 10th Annual International Symposium on Applications and the Internet, SAINT 2010 ; Conference date: 19-07-2010 Through 23-07-2010",
}