Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

Affective values are important factors in manufacturing in Japan. Kawaii, an affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and is playing a leading role in the worldwide success of many products, including Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor in future product design. In our previous research, we constructed a model of kawaii feelings for cosmetic bottles and identified candidates of effective attributes to design kawaii cosmetic bottles. In this research, we used our model to clarify the relationship among kawaii feelings, attributes, eye movement indexes, and prediction results. Our results clarified the effective attributes for designing kawaii cosmetic bottles and the effectiveness of our model.

本文言語English
ホスト出版物のタイトルProceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) - Volume VII
ホスト出版物のサブタイトルErgonomics in Design, Design for All, Activity Theories for Work Analysis and Design, Affective Design
編集者Sebastiano Bagnara, Riccardo Tartaglia, Sara Albolino, Thomas Alexander, Yushi Fujita
出版社Springer Verlag
ページ2108-2118
ページ数11
ISBN(印刷版)9783319960708
DOI
出版ステータスPublished - 2019
イベント20th Congress of the International Ergonomics Association, IEA 2018 - Florence, Italy
継続期間: 2018 8 262018 8 30

出版物シリーズ

名前Advances in Intelligent Systems and Computing
824
ISSN(印刷版)2194-5357

Other

Other20th Congress of the International Ergonomics Association, IEA 2018
CountryItaly
CityFlorence
Period18/8/2618/8/30

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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