TY - GEN
T1 - Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements
AU - Laohakangvalvit, Tipporn
AU - Achalakul, Tiranee
AU - Ohkura, Michiko
N1 - Publisher Copyright:
© Springer Nature Switzerland AG 2019.
PY - 2019
Y1 - 2019
N2 - Affective values are important factors in manufacturing in Japan. Kawaii, an affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and is playing a leading role in the worldwide success of many products, including Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor in future product design. In our previous research, we constructed a model of kawaii feelings for cosmetic bottles and identified candidates of effective attributes to design kawaii cosmetic bottles. In this research, we used our model to clarify the relationship among kawaii feelings, attributes, eye movement indexes, and prediction results. Our results clarified the effective attributes for designing kawaii cosmetic bottles and the effectiveness of our model.
AB - Affective values are important factors in manufacturing in Japan. Kawaii, an affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and is playing a leading role in the worldwide success of many products, including Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor in future product design. In our previous research, we constructed a model of kawaii feelings for cosmetic bottles and identified candidates of effective attributes to design kawaii cosmetic bottles. In this research, we used our model to clarify the relationship among kawaii feelings, attributes, eye movement indexes, and prediction results. Our results clarified the effective attributes for designing kawaii cosmetic bottles and the effectiveness of our model.
KW - Affective value
KW - Attribute
KW - Cosmetic bottles
KW - Eye movements
KW - Kawaii
UR - http://www.scopus.com/inward/record.url?scp=85052329009&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85052329009&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-96071-5_220
DO - 10.1007/978-3-319-96071-5_220
M3 - Conference contribution
AN - SCOPUS:85052329009
SN - 9783319960708
T3 - Advances in Intelligent Systems and Computing
SP - 2108
EP - 2118
BT - Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) - Volume VII
A2 - Bagnara, Sebastiano
A2 - Tartaglia, Riccardo
A2 - Albolino, Sara
A2 - Alexander, Thomas
A2 - Fujita, Yushi
PB - Springer Verlag
T2 - 20th Congress of the International Ergonomics Association, IEA 2018
Y2 - 26 August 2018 through 30 August 2018
ER -