Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians

Enayyah Barnawi, Michiko Ohkura

研究成果: Conference contribution

抜粋

Kawaii is a Japanese word that represents one critical kansei value in Japan. Generally, it is translated into English as cute, lovely, or adorable. However, it has a deeper meaning since it also represents an element of Japanese culture and not just a word with a single meaning. Kawaii expression have become familiar to many people around the world, including the young generations of Saudi Arabians. This research observes levels of kawaii and examines the differences and similarities of kawaii levels among genders and generations of Japanese and Saudi Arabians. Also, we divided our targets of evaluation into Japanese, Saudi Arabians in Japan, and Saudi Arabians in Saudi, to examine the impact a new culture might have on the selection of Saudi Arabians in Japan. Using the analysis results of the collected data, we compared the selection tendencies of levels of kawaii ribbons between Japanese and Saudi Arabians.

元の言語English
ホスト出版物のタイトルAdvances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016
出版者Springer Verlag
ページ171-183
ページ数13
483
ISBN(印刷物)9783319416601
DOI
出版物ステータスPublished - 2017
イベントInternational Conference on Affective and Pleasurable Design, 2016 - Walt Disney World, United States
継続期間: 2016 7 272016 7 31

出版物シリーズ

名前Advances in Intelligent Systems and Computing
483
ISSN(印刷物)21945357

Other

OtherInternational Conference on Affective and Pleasurable Design, 2016
United States
Walt Disney World
期間16/7/2716/7/31

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

これを引用

Barnawi, E., & Ohkura, M. (2017). Evaluation of levels of kawaii ribbons among genders and generations of Japanese and Saudi Arabians. : Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016 (巻 483, pp. 171-183). (Advances in Intelligent Systems and Computing; 巻数 483). Springer Verlag. https://doi.org/10.1007/978-3-319-41661-8_18