Impact of COVID-19 and Rapid Response of Small Restaurants in Thailand

Saruda Sunthornpan, Sadayo Hirata

研究成果: Chapter

抄録

The restaurant and service industry is a very important contributor to the global economy and the Thai economy. In particular, small restaurant in Bangkok, the capital city of Thailand, accounts for 41.78% of the total restaurants in the country. However, these sectors are vulnerable and susceptible to the COVID-19 outbreak. This research aims to report the impact of COVID-19 on small restaurants and consider the rapid short-term measures that restaurants are taking in response to the crisis. It is based on the latest fact-finding surveys to provide real-life solutions to problems. This research collected data from 290 respondents from small restaurant business via interview by telephone. We found the level of impact was directly related to sales and staffing rates, including making decisions about the business status as well as the rapid response of restaurants depending on consumer behavior, society, and technology to increase sales and reach consumers in this era.

本文言語English
ホスト出版物のタイトルSmart Innovation, Systems and Technologies
出版社Springer Science and Business Media Deutschland GmbH
ページ93-103
ページ数11
DOI
出版ステータスPublished - 2022

出版物シリーズ

名前Smart Innovation, Systems and Technologies
279
ISSN(印刷版)2190-3018
ISSN(電子版)2190-3026

ASJC Scopus subject areas

  • 決定科学(全般)
  • コンピュータ サイエンス(全般)

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