Incentive rewarding method for information propagation in social networks

Yoshinori Takata, Ryo Hashimoto, Ryoichi Shinkuma, Tatsuro Takahashi, Naoki Yoshinaga, Satoko Itaya, Shinichi Doi, Keiji Yamada

研究成果: Conference contribution

3 被引用数 (Scopus)

抄録

A problem in the social-network-based interaction distribution is that people are less motivated to forward information when psychological forwarding cost is large. The simplest solution for this is to compensate for the cost by giving people incentive reward when they forward information. However, it is unclear that, even if we successfully propagate information over the whole social network by the incentive reward, this propagation is meaningful for the sender (original information source). Therefore, in this paper, we propose a novel incentive rewarding method where incentive reward is assigned to a forwarder only when the receiver reacts to the forwarded information. In our method, forwarders are motivated to attach their own recommendation comment when they forward information. As a result, our method can promote receivers to react the information without increasing the total amount of incentive reward, compared with the method that gives incentive reward independently of the receiver's reaction.

本文言語English
ホスト出版物のタイトルProceedings - 2010 10th Annual International Symposium on Applications and the Internet, SAINT 2010
ページ173-176
ページ数4
DOI
出版ステータスPublished - 2010
外部発表はい
イベント2010 10th Annual International Symposium on Applications and the Internet, SAINT 2010 - Seoul, Korea, Republic of
継続期間: 2010 7月 192010 7月 23

出版物シリーズ

名前Proceedings - 2010 10th Annual International Symposium on Applications and the Internet, SAINT 2010

Conference

Conference2010 10th Annual International Symposium on Applications and the Internet, SAINT 2010
国/地域Korea, Republic of
CitySeoul
Period10/7/1910/7/23

ASJC Scopus subject areas

  • コンピュータ ネットワークおよび通信
  • コンピュータ サイエンスの応用

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