Investigation of Biological Signals Under the Stimulation of Basic Tastes

研究成果: Conference contribution

抜粋

Recently, neuromarketing has attracted attention as it is a marketing technique analyze consumer’s emotion using biological signal, which could genuinely understand consumers. From recent studies using the observation of brain wave (EEG), there are changes in emotional patterns (among the four emotions: Happy, Angry, Sad, Relax) according to the satisfaction on taste. In this work, we investigate the biological signals (EEG and ECG) under the stimulation of basic tastes: sweetness, saltiness, sourness, bitterness and savory taste (umami), while taking into account individual preference in the evaluation. In the experiment, all subjects were test cognitive detection threshold before proceeding to the main experiment. The level of concentration that yields a just-noticeable threshold taste was used as the cognitive threshold for each subject for EEG and ECG data collection. The biological signals were used to classify emotion and compare with subjective evaluation. The experiment results proved that human emotion is effected by the taste stimuli.

元の言語English
ホスト出版物のタイトルAugmented Cognition. Theoretical and Technological Approaches - 14th International Conference, AC 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings
編集者Dylan D. Schmorrow, Cali M. Fidopiastis
出版者Springer
ページ40-49
ページ数10
ISBN(印刷物)9783030503529
DOI
出版物ステータスPublished - 2020
イベント14th International Conference on Augmented Cognition, AC 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020 - Copenhagen, Denmark
継続期間: 2020 7 192020 7 24

出版物シリーズ

名前Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
12196 LNAI
ISSN(印刷物)0302-9743
ISSN(電子版)1611-3349

Conference

Conference14th International Conference on Augmented Cognition, AC 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020
Denmark
Copenhagen
期間20/7/1920/7/24

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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  • これを引用

    Hayashi, M., Sripian, P., Rajagopalan, U. M., Zhang, R., & Sugaya, M. (2020). Investigation of Biological Signals Under the Stimulation of Basic Tastes. : D. D. Schmorrow, & C. M. Fidopiastis (版), Augmented Cognition. Theoretical and Technological Approaches - 14th International Conference, AC 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings (pp. 40-49). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); 巻数 12196 LNAI). Springer. https://doi.org/10.1007/978-3-030-50353-6_3