松下幸之助の製品デザインに対する考え方と運営: 初期の松下電器におけるデザイン活動に関する研究(1)

研究成果: Article

抜粋

This paper investigates how Matsushita Electric Industrial Co., Ltd. (MEI) started to focus on designing products. Three main findings through literature research are described below.
1) In 1951, the headquarter of MEI invited Zenichiro Mano to establish a product design section under its advertisement department. However, before 1951, a section for radio set design development had already existed in MEI. 2) Through his visit to the United States in 1951, Konosuke Matsushita learned how design aspects of electric appliances affected to product sales. Then, back in Japan, he set out a design-focused product development policy. "We are entering an era of design" is a legendary quote from Mr. Matsushita's speech in that time. This paper, however, finds no concrete evidences if he actually used the phrase. 3) From the establishment of his company, Mr. Matsushita noted the importance of advertisements in product sales and regarded product design as a part of advertisement activities.
寄稿の翻訳されたタイトルProduct Design Philosophy and Management of Konosuke Matsushita: A Study on Early Design Activities in Matsushita Electric Industrial Co., Ltd.(1)
元の言語Japanese
ページ(範囲)59-66
ページ数8
ジャーナルJapanese Society for Science of Design
58
発行部数1
出版物ステータスPublished - 2011 5 1

フィンガープリント 松下幸之助の製品デザインに対する考え方と運営: 初期の松下電器におけるデザイン活動に関する研究(1)' の研究トピックを掘り下げます。これらはともに一意のフィンガープリントを構成します。

  • これを引用