SVOD services distribute a huge amount of video content and the UI is designed such that the user chooses what he/she wishes to view from the available content. For this reason, it is important to make it easy for the user to choose the content. However, the UI at present does not provide sufficient information for the user to conveniently search for content provided by the service. This could adversely affect the satisfaction experienced by users. In this research, we aimed to verify that information design incorporating the concept of user-centered design is effective for SVOD service and will improve the usability of these services. We compared the UI each service on the TV and similarities and differences between each service’s UI. From these results, we can show that usability at the time of using the service improves by using various methods for user-centered information design. This leads to improved user satisfaction.