Study on evaluation of kawaii colors using visual analog scale

Tsuyoshi Komatsu, Michiko Ohkura

研究成果: Conference contribution

8 被引用数 (Scopus)

抄録

In the 21 st century, the Kansei values of industrial products are considered very important. Kawaii is one of the important Kansei values for future interactive systems and industrial products. However, since only few studies have focused on kawaii attribute, we systematically analyze the kawaii interfaces themselves, that is, the kawaii feelings caused by such attributes as shapes, colors, and materials. In previous experiments, we obtained interesting tendencies about kawaii attributes. For example, if an object has more brightness and more saturation, more participants chose it as most kawaii for every hue. The most commonly chosen hue was purple for both men and women. However, since we have not studied intermediate hues based on the Muncell Color System, we systematically experimented on the color elements to clarify the tendencies of kawaii colors. The experimental results clarified the tendencies of kawaii colors for each color element, such as hue, saturation, and brightness.

本文言語English
ホスト出版物のタイトルHuman Interface and the Management of Information
ホスト出版物のサブタイトルInteracting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011, Proceedings
ページ103-108
ページ数6
PART 1
DOI
出版ステータスPublished - 2011 7月 19
イベントHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011 - Orlando, FL, United States
継続期間: 2011 7月 92011 7月 14

出版物シリーズ

名前Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
番号PART 1
6771 LNCS
ISSN(印刷版)0302-9743
ISSN(電子版)1611-3349

Conference

ConferenceHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011
国/地域United States
CityOrlando, FL
Period11/7/911/7/14

ASJC Scopus subject areas

  • 理論的コンピュータサイエンス
  • コンピュータ サイエンス(全般)

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