Systematic study of kawaii products: Relation between kawaii feelings and attributes of industrial products

Michiko Ohkura, Tetsuro Aoto

研究成果: Conference contribution

8 被引用数 (Scopus)

抄録

In Japan, the cute aesthetic is abused by many organizations and for many purposes including police mascots, and warning signs for dangerous areas. Although using cute to motivate and inform might seem strange, cute does offer potential. Dr. Cheok and his team at the National University of Singapore argued that Japanese 'kawaii' embodies a special kind of cute design, which reduces fear and makes dreary information more acceptable and appealing. Various Japanese kawaii characters such as Hello Kitty and Pokemon have become popular all over the world. However, since few studies have focused on kawaii attributes, we systematically analyze the kawaii interfaces themselves: kawaii feelings caused by such attributes as shapes, colors, and materials. Our aim is to clarify a method for constructing a kawaii interface from the research results. Kawaii might be one important kansei value for future interactive systems and industrial products of Asian industries. We previously performed experiments and obtained interesting tendencies about such kawaii attributes as shapes, colors, and sizes. Although questionnaires are the most common form of kansei evaluation, they suffer from such demerits as linguistic ambiguity, the possibility of mixing the intensions of experimenters and/or participants into the results, and interruption of the system's stream of information input/output. Thus, to compensate for these demerits, we examined the possibility with biological signals. In this article, these experiments and their results are outlined.

本文言語English
ホスト出版物のタイトルASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010
ページ587-594
ページ数8
PARTS A AND B
DOI
出版ステータスPublished - 2010 12月 1
イベントASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010 - Montreal, QC, Canada
継続期間: 2010 8月 152010 8月 18

出版物シリーズ

名前Proceedings of the ASME Design Engineering Technical Conference
番号PARTS A AND B
3

Conference

ConferenceASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2010
国/地域Canada
CityMontreal, QC
Period10/8/1510/8/18

ASJC Scopus subject areas

  • モデリングとシミュレーション
  • 機械工学
  • コンピュータ サイエンスの応用
  • コンピュータ グラフィックスおよびコンピュータ支援設計

フィンガープリント

「Systematic study of kawaii products: Relation between kawaii feelings and attributes of industrial products」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル