@conference{d0c4623d1127479586a3ed0740a68573,
title = "THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO",
keywords = "celebrity endorsement, spokesperson, NGO, non-profit-sector, source credibility, corporate credibility, behavioural intentions, wildlife management, overpopulated animals",
author = "Toyohiko Sugimoto and Alastair Tombs",
year = "2016",
month = jul,
language = "English",
pages = "705",
}