THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

Toyohiko Sugimoto, Alastair Tombs

研究成果: Paper

元の言語English
ページ705
ページ数710
出版物ステータスPublished - 2016 7
外部発表Yes

ASJC Scopus subject areas

  • Marketing

これを引用

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title = "THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO",
keywords = "celebrity endorsement, spokesperson, NGO, non-profit-sector, source credibility, corporate credibility, behavioural intentions, wildlife management, overpopulated animals",
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AU - Tombs, Alastair

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