THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

Toyohiko Sugimoto; Alastair Tombs

THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

Toyohiko Sugimoto, Alastair Tombs

研究成果: Paper › 査読

本文言語	English
ページ	705
ページ数	710
出版ステータス	Published - 2016 7
外部発表	はい

ASJC Scopus subject areas

マーケティング

文献へのアクセス

http://db.koreascholar.com/article?code=315019

引用スタイル

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