The study of kawaii feeling by using eye tracking

Tipporn Laohakangvalvit, Ikumi Iida, Saromporn Charoenpit, Michiko Ohkura

研究成果: Conference contribution

2 被引用数 (Scopus)

抄録

Kansei value has been considered as one of the important factors in the manufacturing in Japan. Kawaii, which is a positive adjective that has such positive meaning as cute or lovable, becomes more important as a kansei value. Currently, there are researches that evaluate kawaii feeling by employing various biological signals. However, the eye tracking has not been conducted in detail yet. Therefore, we employed it in our research to find the relationship between kawaii feeling and eye movement. Previously, we performed an experiment on the preferences of kawaii illustrations by selecting one of the six kawaii illustrations. However, we could not perform detailed analysis due to the complexity of eye movement and the calibration-free data. Therefore, we improved the experiment method by randomly showing only two illustrations at a time selected from the six. From the analyzed result, we clarify the relationship between kawaii feeling and eye movement.

本文言語English
ホスト出版物のタイトルAdvances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016
出版社Springer Verlag
ページ185-197
ページ数13
483
ISBN(印刷版)9783319416601
DOI
出版ステータスPublished - 2017
イベントInternational Conference on Affective and Pleasurable Design, 2016 - Walt Disney World, United States
継続期間: 2016 7 272016 7 31

出版物シリーズ

名前Advances in Intelligent Systems and Computing
483
ISSN(印刷版)21945357

Other

OtherInternational Conference on Affective and Pleasurable Design, 2016
国/地域United States
CityWalt Disney World
Period16/7/2716/7/31

ASJC Scopus subject areas

  • 制御およびシステム工学
  • コンピュータ サイエンス(全般)

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