Toward future network systems boosting interactions between people in social networks

Ryoichi Shinkuma, Yoshinori Takata, Tatsuro Takahashi, Naoki Yoshinaga, Satoko Itaya, Shinichi Doi, Keiji Yamada

研究成果

2 被引用数 (Scopus)

抄録

This paper discusses the modeling, the observation, and the analysis of a social experiment, in which we built an online social network to observe interactions between people. We try to model the problem from the micro-economics aspect; we use the concept of utility to model people's behaviors in this experiment. Furthermore, we consider incentive reward as an external factor and observed how people's behavior would change based on how we give incentive reward. We assumed the scenario of content recommendation in an online social network and compared the two reward assignment rules: i) a user gets reward if she or he informs her/his friend of the pointer to the content and ii) a user gets reward if her/his friend she or he informed of the content pointer reacts to the content. We expect that, in the former, the social network is not activated because the information flow is unidirectional, while, in the latter, the social network can be activated because it stimulates people to react to the information they have received.

本文言語English
ホスト出版物のタイトル2011 20th International Conference on Computer Communications and Networks, ICCCN 2011 - Proceedings
DOI
出版ステータスPublished - 2011
外部発表はい
イベント2011 20th International Conference on Computer Communications and Networks, ICCCN 2011 - Maui, HI, United States
継続期間: 2011 7 312011 8 4

出版物シリーズ

名前Proceedings - International Conference on Computer Communications and Networks, ICCCN
ISSN(印刷版)1095-2055

Conference

Conference2011 20th International Conference on Computer Communications and Networks, ICCCN 2011
国/地域United States
CityMaui, HI
Period11/7/3111/8/4

ASJC Scopus subject areas

  • コンピュータ ネットワークおよび通信
  • ハードウェアとアーキテクチャ
  • ソフトウェア

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