The spread of microwave ovens in Japan was premised on the spread of refrigerators. Initially, manufacturers appealed that they could cook easily in a short time and tried to disseminate it. Next, it was advertised that real cooking can be done. However, sometimes it was accused of excessive advertisements which appealed that anything could be cooked. Although the main factor of popularization is price reduction, the penetration rate exceeded 90% in 1997 due to the development and spread of kitchenware and frozen foods. A unique design was born in the process of dissemination, but its main use became general and disappeared in the commoditization.
|寄稿の翻訳タイトル||Transition of Microwave Oven Design in Japan: Diffusion process of a microwave oven according to newspaper articles and advertising research|
|出版ステータス||Published - 2016 11 10|