Triadic Social Structure Facilitates Backing for Crowdfunding Projects

Yutaka Nakai, Hiroki Takikawa

研究成果: Conference contribution

抄録

Crowdfunding is a new funding method through which founders request small amounts of funding from a large number of people through an online platform. Crowdfunding facilitates a new type of social capital and exhibits a unique form of social dynamics, thus attracting the interest of sociologists and other social scientists. Previous studies have focused on social relationships in crowdfunding such as direct reciprocity and consider how they contribute to the success of funding. The social structure of crowdfunding, however, involves more complex social relationships and it may contribute to the success of a new venture or project in many ways. In this study, we focus on a specific type of triadic social structure, the buddy relation, which can be described as a relationship through which project founder x, who previously backed another founder z's project, receives financial backing from the other backers of z's project. We found that the buddy relation occurs significantly more often than randomly, concluding that this structure facilitates the gathering of financial backing and may contribute to the success of a crowdfunded project.

本文言語English
ホスト出版物のタイトルProceedings - 2018 IEEE International Conference on Big Data, Big Data 2018
編集者Yang Song, Bing Liu, Kisung Lee, Naoki Abe, Calton Pu, Mu Qiao, Nesreen Ahmed, Donald Kossmann, Jeffrey Saltz, Jiliang Tang, Jingrui He, Huan Liu, Xiaohua Hu
出版社Institute of Electrical and Electronics Engineers Inc.
ページ4346-4351
ページ数6
ISBN(電子版)9781538650356
DOI
出版ステータスPublished - 2019 1 22
イベント2018 IEEE International Conference on Big Data, Big Data 2018 - Seattle, United States
継続期間: 2018 12 102018 12 13

出版物シリーズ

名前Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018

Conference

Conference2018 IEEE International Conference on Big Data, Big Data 2018
CountryUnited States
CitySeattle
Period18/12/1018/12/13

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems

引用スタイル